Cinders has a new improved home
Posted on: May 2015
Cinders Barbecues Limited the internationally acclaimed manufacturer of quality barbecue grills has a new home at www.cindersbarbecues.co.uk. The website has been specifically re-developed to make life easy for Cinders valued customers, providing all the information they might require on the Cinders barbecue and new portable heater range. The website also has a comprehensive distributors list and now also makes accessories available to purchase direct online.
The first thing you notice about a Cinders, is there aren’t any messy ‘cinders’ in a CINDERS barbecue.
The brain child of Bill Cooke, Cinders came from humble beginnings….
….Once upon a time a British Gas office needed a barbecue for its charity events, and Bill Cooke was the employee who took up the design challenge – but that’s just where the story starts.
He patented the new product and within two years it was in the Calor Gas mainline catalogue, and promoted throughout their network. Complete UK distribution soon followed, as demand quickly grew.
To be whisked from a humble design brief to national recognition was truly a Cinderella Story, and the brand name CINDERS was born.
Since that time Cinders have built an enviable reputation for building reliable and durable, low maintenance barbecues and were in fact the only manufacturer on the European Rental Association panel which revised their LP gas safe Code of Practice.
The Cinders range has found use in a wide range of markets being utilised by professional chefs. The Cinders range has been adopted by all major European rental companies (HSS, Boels Verhuur, Kiloutou), contract caterers large and small, innumerable schools, universities and fund raisers, major pub and hotel chains, film and TV catering, music festivals, charity events, sports clubs and a host of zoos, theme parks, leisure parks and National Trust sites.
Cinders required a new website that kept pace with the company as it evolved, it not only had to have greater visual appeal, but needed to be easier to use, making access to Cinders simple!
Karen Swift of Cinders Barbecues commented, “We wanted to bring our customers a site that makes the user experience straight forward and hassle-free. If you have a busy schedule, the last thing you want to do is spend hours trying to navigate a slow or complicated website”.
The company selected to build the website needed to display the ability to deliver all these characteristics, with a proven track record and the skill set to deliver on going digital marketing support.
Karen Swift added, “Piranha Internet Ltd ticked the boxes in all areas and then some, we received a comprehensive proposal with flexible option on support and great creative ideas. From that point there was never really any question of who we would go with and we couldn’t be happier. Not only have we gotten the website we desired and our customers appreciate, but the whole process was made very easy for us by the Piranha team, it really is a pleasure to work with them.”
You can learn now learn everything you need to know in the Cinders Barbecue Info Centre. This includes video tutorials and handy tips to help you make the tastiest dishes!
You can also browse our available products, which includes barbecues, accessories and heaters. Each of these is accompanied by useful information and photos to help you decide which product is best for you.
The range includes the Slimfold TG160, which is perfect for quick heating and high capacity cooking.
Don Fryer, Account Director at Piranha Internet commented, “We are very proud of the Cinders website development and how well it has been received by Cinders’ customers. If you want to visit the site whilst you are on the go, this is no longer problem! We have made the Cinders website easily mobile accessible, so whether users are on an iPad, tablet or smartphone, the website still delivers an outstanding user experience, with ease of access to all Cinders superb product range”.
The website also has an easy to use content management system, allowing the Cinders team to quickly update things for customers, including all the latest company news, so that they know exactly what is happening at Cinders and the barbecuing industry.
As the world continues to change, so will Cinders. The next phase which is already on the way includes a re-development by Piranha, of Cinders North American online offering. With a new website now up and running, they can ensure that they provide customers with the best products, information and customer support.