Digital Marketing Support for Market Leader
Posted on: December 2012
Lancashire’s Piranha Internet has been chosen to provide full digital marketing support to Centriforce, the UK’s largest independent producer of recycled plastic sheet, board and profiles.
Based at a six-acre site in Liverpool, Centriforce was established over 30 years ago and has pioneered UK based plastic recycling. Centriforce’s innovative approach to product development has seen them work with customers and other parties to devise new applications for their products, addressing market challenges and reducing the reliance on non-renewable materials. Versatile, durable and sustainable, Centriforce products have multiple uses across a diverse range of markets, including agricultural, civil engineering, equestrian, land management, sports and leisure and utilities.
Piranha have planned a number of marketing strategies and campaigns starting with the development of a brand new website, which is currently under development and due to be launched at the beginning of April. Following the launch of the new website Piranha will be implementing a full digital marketing campaign focusing on SEO, PPC management and social media marketing.
Don Fryer, Account Director says “Centriforce is a very exciting company to be working with, they are constantly looking at new applications for their products and we are looking forward to opening new doors for them”.
The marketing strategies will also incorporate some off-line tactics, including B2B direct mail and email marketing. Piranha plan to introduce Centriforce to new potential customers and are working closely with them to open up new markets for their versatile product range.