Energy Drink Marketing Strategy Underway
Posted on: November 2006
Piranha Advertising & Marketing is to deliver marketing services for an international energy drink with the brief to make the Brand an international household name in the sector like market leaders Red Bull and Monster.
The energy drink is Named D1 and will target the very lucrative, non alcoholic global market for energy drinks. The main international focus with be on the UK., Europe and the Middle East before distribution channels are opened up across South America, the Far East and Australia.
D1 has been created to satisfy the tastes of a new generation of discerning consumers looking for the perfect energy drink. Their recipe experts have invested a great deal of time in creating the right balance of refreshing mineral water, energy providing sugars, minerals and flavourings to deliver a taste like no other. D1 is manufactured in Austria under the strictest of manufacturing conditions to guarantee the quality of every can. D1 energy drink is distributed by Sz Commodities Limited in partnership with wholesalers and distributors.
Piranha Advertising & Marketing will be exploring all communications channels to promote the product to both distributors and the end users and has already created a temporary website and point of sale material which will be used on target outdoor poster sites as well at selected retailers.