Full Service Marketing support for Kirkham, Lancashire Based Progress Debt Recovery
Posted on: April 2012
Piranha Advertising & Marketing, the full service agency which is based in Preston, Lancashire, has been chosen to provide full service design, adverting, marketing and new media solutions to Progress Debt Recovery which is based in Kirkham, Lancashire
Piranha Advertising & Marketing will be responsible for managing the marketing function which will include developing and implementing the marketing strategy for the Lancashire based company.
First on the agenda will be the revamp of the current Fax Marking campaign to attempt to reverse the fall in sales enquiries from this low cost form of marketing. Although fax marketing is not always the most popular form of marketing, it is very effective in an industry where a need is instant, for example needing to recover a business debt as quickly as possible. Piranha is looking to create a branded set of fax mailers which will increase the return on investment at the same time positioning Progress as the specialist id debt recovery.
Piranha will also be designing and producing new sales literature including brochures, folders, leaflets and flyers designed for the higher end of the corporate market. The needs of large corporations are different to those of the SME market and the marketing solutions created by Piranha Advertising & Marketing need to reflect this careful segmentation of the market.
On completion of the Fax mailers and sales literature, the strategy is to move more towards social media marketing, e-mail marketing supported by trade adverting, Direct mail and Public Relations campaigns.