Matrix Appoint Piranha for Major Marketing Push
Posted on: April 2010
Matrix Cleaning Systems has chosen Piranha to market the company’s latest range of steam cleaning machines, branded Quattro. Matrix officially appointed Piranha earlier in the year to bring to market the range of 4 new cleaning machines which have been added to the Matrix Steam Cleaning range.
Piranha has been tasked with creating a strong brand for the range, developing a new website for the company as well as a series of brand sites targeting specific markets including cleaning contractors, the NHS, Local Councils, Shopping Centres, Facilities Managers and large property owners.
Piranha is already well underway with the campaign having designed the stand for Matrix at the international ISSA/INTERCLEAN exhibition in Amsterdam. Piranha has also completed a PR launch campaign to the international press and supported this with a trade advertising campaign aimed at the professional cleaning market.
Sales literature is currently in production focussing on 4 distinct sectors of the business operation for matrix (Medial Range, Quattro Range, Commercial Range and Chewing Gum Removal Range) and a corporate product overview document designed to cross sell the rang to all customer groups.
Planned for the coming months is the launch of the new website followed by an international search engine optimisation campaign focusing on all European markets. This will be in all European languages targeting each country’s leading search engines, in most cases Google. A series of direct mail campaigns will then follow to key vertical markets in the UK.