Partner Marketing Programme Wins Award
Posted on: March 2011
As part of the full service marketing support provided by Piranha Advertising & Marketing Solutions Ltd to Blackpool based ICS Heat Pump Technology, Piranha Advertising & Marketing developed a series of marketing initiatives that have been instrumental in ICS Heat Pumps winning a top industry award.
ICS Heat Pump Technology picked up the prize for Training Initiative of the Year at the annual Cooling Industry Awards held at the Hilton Hotel, Park Lane, London on the 29th September. The ICS DeLonghi Partner Installer Programme was viewed by the judging panel as being an innovative example of the approach needed by heat pump manufacturers in ensuring that installers have the correct knowledge and training in order to drive the heat pump market forward.
As Part of this partner installer programme, Piranha Advertising & Marketing created a network of Partner Installer websites, all dynamically produced with the details of each partner so they could market their Heat Pump services to their customer base. Piranha also designed and produced partner recruitment material, training videos, presentation material, product guides and various point of sale campaigns all designed to assist the partners in delivering their heat pump services. Instrumental in the award was the CPD video and its delivery which was again produced by Piranha Advertising & Marketing