Piranha Advertising and Marketing Launches New Brand for Guitar Range
Posted on: November 2010
Piranha Advertising and Marketing has just created and launched a new brand for a Manchester based company looking to market a range of electric guitars into the UK market. Jaxx Guitars will compete with many of the existing brands on the market such as Fender, Gibson and Rickenbacker but at a lower price point.
The brand has been designed to appeal to musicians who want a high quality instrument but without the more significant price tag that current global brands command. The simple yet effective logo design has been created to sit alongside existing brands in the market and to be easily recognisable when produced on the product as well as on promotional literature.
Following the brands creation, marketing activity will focus on recruiting a selection of independent retailers currently selling a broad range of musical instruments into this niche market. Tactics employed will include direct marketing, both postal and e-mail, public relations and product reviews supported by point of sale material. Once the products are established in store, Piranha will migrate the marketing activity towards consumer promotions and advertising focusing on consumer interest magazines, social media and online advertising. Jaxx Guitars are due in store in the New Year.