Piranha Advertising and Marketing Launches New Brand for “The Halooka Experience”
Posted on: January 2011
Piranha Advertising and Marketing has just created and launched a new brand for Blackpool based company The Halooka Experience. The Halooka is set to revolutionise the “smoking” experience for the next generation of club and bar owners providing a sophisticated (and legal) alternative to smoking whist creating a new revenue stream for bar owners.
Piranha created the brand to communicate the history and function of The Halooka Experience whilst presenting the experience in a positive new manner for more sophisticated consumer groups. The brand will roll out across multiple media channels in the months ahead including the launch of a new trade and consumer focused website, trade direct mail, consumer advertising and a celebrity endorsement campaign.
The arrival of the Halooka experience creates a pioneering solution for the businesses who have suffered a loss of income since the smoking ban and instead now creates a positive income stream from the delivery of the Halooka experience.
The Halooka has already been successfully placed in a number of London’s VIP venues and has already grown popular within the celebrity culture in many leading bars and clubs.
Announcing the launch of the Halooka, the CEO said: “We are proud to produce the world’s first real electronic shisha. It has taken over 2 years of research and development working with customers, businesses, and government bodies to produce an innovative ‘and genuine harm reducing’ alternative for smokers and those who enjoy the shisha culture”.