Piranha Announces 12 month E-mail Marketing Campaign for Sales Training Client
Posted on: October 2009
Piranha has just announced that the company has won the account to design, target and distribute a 12 month e-mail marketing campaign for one of the countries leading sales training, customers service training and leadership skills training companies who have their headquarters in Lancashire.
The campaign will take the form of 26 individual broadcasts delivered over a 12 month period targeting sales managers, sales directors and business owners who have an active field sales force. The data will be obtained from an opt in sales training decision makers database supplemented by data from a number of the countries leading business to business data providers and the clients own database. It is anticipated that a total of approximately 260,000 e-mails will be broadcast over the year introducing clients to the broad range of training courses available and inviting recipients to attend a number of sales training preview mornings.
The contract also covers the analysis of distribution data to determine the most popular subject matters, the rates of opening, the number of e-mails forwarded and even the times that the e-mails are opened. This information will help mould future e-mail marketing campaigns and establish the correct content areas for the website.