Piranha at Ecobuild Exhibition 2009
Posted on: March 2009
Piranha advertising and Marketing has just completed the design of a major exhibition for one of its sustainable energy clients at Ecobuild 2009. The client who markets a range of air source, ground source and geothermal heat pumps was exhibiting at the exhibition for the very first time.
Having outgrown the original venue, Ecobuild moved along with its sister event, Futurebuild to London’s Earls Court in 2006 where it has more than doubled in size and attendance every year since. Over 500 exhibitors and nearly 26,000 visitors took part in 2008, making Ecobuild the biggest event dedicated to sustainable design, construction and the built environment in the world.
In additional to designing and managing the exhibition event, Piranha also designed and produced a selection of brochures targeting the residential heat pump market and the commercial heat pump market supported by a dedicated heat pump website.
Brochures were also developed that could be digitally printed with partners details on them so heating and plumbing contractors could use the brochures for their own promotional use to target trade and consumer customers. Each partner was also provided with an own brand heat pump website to assist with their promotion.
An e-mail campaign was used alongside direct mail to create awareness of the presence at the exhibition and to promote the partner installer scheme.
In total, over 1,000 sales contacts were generated at the exhibition for the heat pump company providing a fantastic return on investment.