Piranha chosen to build Hospital Mart
Posted on: August 2014
Piranha has been chosen to build the Hospital Mart brand and build a new e-commerce website. The website will target all healthcare business in the UK with plans to roll out the business globally. Piranha was chosen following a competitive tendering process involving a number of the North West’s leading digital agencies.
Piranha was chosen primarily because of the understanding of the healthcare market but also the experience of building unique integrated e-commerce websites for clients with specialised services. Piranha also demonstrated an understanding of the “sales and buying process” of the healthcare industry and demonstrated a clear path to improve the customer journey for website users.
Paul Airey, Director at Piranha said. “This is a very exciting project to be involved with. The market size is huge with a potential to roll out the website to the whole of Europe, India and China. It is great to be involved at such an early stage of the process and we are all looking forward to being a part of this exciting business.
It is anticipated the website launch will be early December with the implementation of the digital marketing strategy due to commence in January 2015.