Piranha lands NO-GO Security Account
Posted on: January 2009
Piranha has landed the account to bring to market a range of window security devices for NO-GO security products.
The contract will consist of marketing consultancy work, website development, direct mail, trade advertising, Search Engine Optimisation and e-mail marketing. NO-GO currently have their own brand which will be used throughout the branding exercises.
The first product that Piranha will be assisting in bringing to market is the NO-GO Glass lock. The No-Go Glass Lock is a security device easily fitted to the glass panes of a double glazed unit that prevents unauthorised removal from the outside, but still allows removal of the glass unit when needed. Fully adjustable to fit any frame profile, the NO âGO Glass lock is designed to make every house secure from entry through a closed double glazed window.
The strategy will be to promote the product directly to end users and to make the product available to households via an e-commerce website. In addition, a parallel campaign will be taking place to recruit a network of approved installers who will retro fit the products to existing externally beaded windows. These will be both glazing companies and security companies. Piranha will also be working with NO-GO to establish a network of wholesale, retail and online distributors.