Piranha Launch New Vision Correction Company
Posted on: October 2007
Piranha Advertising and Marketing has just announced another successful client project with the launch of Manchester’s 20-20 Vision Correction Centre.
After a competitive pitch situation, Piranha was chosen to develop the branding for 20-20 Vision Correction Centre, design, write and produce the new website, develop and implement a search engine optimisation strategy, plan and execute a Google based pay per click campaign and to design and produce the company’s corporate literature.
Piranha developed the new branding to establish the company as a leading and highly professional eye surgery company covering the North West of England. Based in Manchester, 20-20 carries out leading Light Adjustable Lens and other cutting edge eye correction surgery to patients of all ages.
Following the brand development, Piranha researched and then wrote the content for much of the website before designing and producing the website which was launched in July. Piranha is now implementing a Search Optimisation Strategy designed to establish 20-20 on the first page of Google for all leading industry search terms, supplemented in the short term by a pay per click campaign.
Corporate literature has also been produced focusing on the range of services provided which is available to all new and potential patents.