Piranha Launches Energy 2000 Marketing Campaign
Posted on: January 2004
Lytham St Annes based Energy 2000 has chosen Piranha advertising and Marketing of Preston, to plan, manage and implement the company’s marketing strategy for a 2 year period.
Piranha was chosen for the full service communications work following a competitive pitch involving a total of five agencies, two of which are recognised as Manchester brightest agencies.
Energy 2000 said that Piranha was chosen based on three key factors. 1, the company was the most creative out of the companies pitching. 2, Piranha had a far superior marketing understanding to support the creative ideas and 3; Piranha has a proven track record in business to business services marketing.
Piranha has already started on the creative and strategy work including direct mail, website design, search engine pptimisation, affiliate marketing schemes and corporate literature.
Piranha plans to integrate a telemarketing campaign which will identify businesses with a defined expenditure on all the main utilities including water, electricity, gas and telephones before using this to profile the whole of the UK into target groups.