Piranha out on the tiles with JRC
Posted on: November 2014
Piranha Internet has delivered full marketing support and re-brand for leading Specialist Slate Suppliers, JRC the renowned slate suppliers who specialise in sourcing and delivering natural slate roof tiles.
JRC imports a wide selection of Spanish slate into the UK via their warehousing facilities at Portbury and Greenock Docks, in addition to their main depot in Burnley, Lancashire. A well-established name within the roofing industry, JRC only import the finest natural slate for distribution via their large network of merchants across the UK.
JRC were looking for a digital agency that could provide innovative and effective marketing solutions and help them rejuvenate their branding. Following initial discussions, Piranha where able to demonstrate a thorough understanding of JRC’s requirements outlining plans for the re-brand and a strategic plan for ongoing monthly support.
Initial projects have included the development of a brand new website with a technical section to aid their architect and specifier clientele with information downloads and on-page advice. All technical documents, sales literature, exhibition banners and advertising material have been updated and re-branded, with social media, SEO and email marketing campaigns scheduled for the New Year.
Rosie Connor, Director of Planning at JRC Specialist Slate Suppliers commented, “Piranha has completely re-invigorated the JRC brand and is helping us push forward with plans to engage with the architect and specifiers market. We are delighted with the service and guidance we get from Piranha and look forward to the implementation of the 2015 marketing plans”.