Piranha Win Golden Wonder Account
Posted on: April 2003
Piranha Advertising & Marketing, one of Lancashire’s leading full service creative and marketing agencies based in Preston has just won the prestigious Golden Wonder account to promote Golden Wonder snacks to the independent pub trade.
After a competitive nationwide pitch, Piranha won the account based on a mix of creativity and campaign strategy. First stage of the campaign is to identify the owners and mangers of all public houses in the UK prior to embarking on a direct mail campaign promoting the suitability of the Golden Wonder brand to the independent public house market. This will then be supported by a through the line support campaign designed to keep Golden Wonder front of mind for those in the pub trade responsible for purchasing snacks and the pub goers who will ultimately make the campaign a success.
Paul Airey Account Director said “this is excellent news for all at Piranha. To win such a prestigious account against national opposition shows how far we have progressed in the 2 years since the company was launched. The team worked extremely well dovetailing the creative solutions with the strategy required to make the campaign a success. I am sure this will be yet another springboard in the ongoing development of Piranha”.