Waste Industry Marketing Outstanding Success
Posted on: May 2011
The marketing, advertising and digital services implemented by Piranha Advertising & Marketing for Lancashire based Pakawaste is proving a great success with enquiry levels beating all expectations for the specialist waste services provider.
Piranha Advertising & Marketing, of Preston, created a new website for the company which has been well received throughout the waste industry, but more importantly, since its launch Piranha Advertising & Marketing has embarked on an in-depth search engine optimisation and search marketing campaign which has seen the website rise to the top of the search engines for the vast majority of key words and phrases identified as those used by potential customers to find companies like Pakawaste and the products they provide.
This success in gaining high goggle listings has been instrumental in the company receiving regular, high value leads from the internet and reduced the reliance of direct sales which can prove costly.
In addition to on-line marketing, Piranha has also gained substation trade press coverage for Pakawaste thanks to a co-ordinated trade PR campaign focussing on those publications read by key decision makers and purchasers in the industry.
Piranha Advertising & Marketing has also designed and produce brochures, sales leaflets, press adverts and exhibition material to further enhance the companyâs reputation and gain it further business opportunities.