Following recent research, it has been suggested that spending via mobile devices is set to double over the next twelve months.
Mobile spending has risen 55% compared to last year, however, with the promise of universal 4G coverage – offering speeds around five times faster than most current connections – reaching 98% of the UK within the next year, frustrations of slow connectivity will be a thing of the past and it is predicted that the amount of money spent via mobile devices (m-commerce) will rise a further 115% in the next twelve months.
It is believed that the introduction of 4G coverage will add £1.8billion to the economy in the UK, made up of £800million from existing mobile shoppers and a further £1billion from new consumers.
Neil Saunders, director of Conlumino, who carried out the research, said “Retailers today must take every chance to engage consumers, giving them every possible opportunity to buy and interact with their brands. An ‘Omnichannel’ approach is key to making this happen and retailers can’t afford to stand still.”
The Senior Director of m-commerce at eBay, who commissioned the survey, said “Consumers today want convenience and speed. The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before. Retailers must act now to turn this opportunity into an exciting reality.”
Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device.
The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps.
The devices, which have voice-activated controls and also include a five megapixel camera, have started to be distributed, with the first glasses being sent to developers and “Glass Explorers”.
The glasses allow the user to hear audio without the use of in-ear headphones – instead, sound waves are delivered through the user’s cheekbones into the inner ear via a bone conduction transducer.
Japanese firm Telepathy Inc. are keeping a close eye on the excitement these developments are generating as they work on their own device, the Telepathy One, which is considered by some as a possible competitor.