Client: Golden Wonder

Background: Golden Wonder is one of the best known snack brands in the UK.

The Problem: Golden wonder are under pressure from Walkers on the high street and a number of peripheral players supplying the pub and club market.

The Brief: To reinforce the message that Golden Wonder are number one when it comes to supplying the licensed trade in the UK.

The Solution: Piranha designed and produced a selection of trade adverts and direct mail pieces to target the youth and licensed trade market. This included the promotion of Nik Naks and the sponsorship of The Osborne's' on MTV and the launch of a new snack product to the trade.