Client: County Palatine

The Brief: To increase the consumer and business profile of the company, the project and parent company across all trade and consumer media

The Solution: To develop a fully integrated PR campaign utilising the power of regional press, national trade publications and television with full creative support.

The programme consisted of a local, regional and national awareness campaign of the company and its services, combined with a more specific campaign to promote the open day and ultimately create a waiting list for the rental properties and secure the sale of the shared ownership houses. The campaign also included the organisation and promotion of the open day.

The Open Day

The first part of the campaign was to organise an open day at the first of the properties on Brixton road. This was essential to give the campaign focus and offer the media an opportunity to formally visit the project. The open day was planned for Wednesday 10th September. This created a small window of opportunity and put great pressure on ensuring the media were available at the precise moment the property was ready.

Primetime Television Coverage

After some last minute planning and organisation, Jane Barrett the reporter from BBC North West Tonight arrived on site with the film crew at approximately 12.30 on the open day to run a live interview with Paul Lees, the chief executive of County Palatine. This interview went out live in the lunchtime edition of the local BBC News. Staff from Piranha worked closely with County Palatine, at arranging the interview and ensuring all relevant information was at hand.