Piranha Advertising & Marketing, one of the regions leading full service creative agencies, has recently won the National account to promote FireAngel, winner of the "Good Housekeeping Innovation 2001 Award".
Piranha beat off stiff national competition to secure the marketing account following a demanding creative and strategic pitch at FireAngels head office in the Midlands. The account, initially consisting of a national point of sale launch at retailers up and down the country including Pik'a'Pak, Curry's and Homebase, will also be promoted to Housing associations, councils and hotel owners thanks to the addition of an anti-theft lock in collar.
FireAngel is being promoted via the use of self contained "isle end" dispensers, posters, counter displays product leaflets and Shelf wobblers, all designed by Piranha, to give the maximum impact to the products unique features at the point of purchase.
Sam Tate, Sales Director is delighted with the response from the promotion: "The display material has only just hit the stores, yet the increase in sales has been pronominal. The work Piranha put into the project has really made a difference in securing record sales for FireAngel".
FireAngel is a self contained, mains powered, Plug-in smoke alarm, which fits into the standard bayonet lighting fixture in the home, thus removing the need for additional batteries. Itís simple to fit, discreet, reliable and currently used by 16 Fire Brigades across the country.
Piranha is currently working on marketing strategies for the full range of FireAngel fire safety products, which will be in the stores soon. The FireAngel account is the 15th major new business gain for Piranha since the company launched on the 4th July last year.
Posted: March 2002