Piranha Advertising & Marketing solutions Limited of Preston has been chosen to develop a company brand for new retail company the Lab. The Lab is a new concept in retail focusing on test launching new product ranges for key sporting and footwear brands.
The Lab is launching 5 stores nationally in the first year and Piranha has been working on corporate branding, merchandising and designing the internals of the store.
The brief was to provide a cutting edge brand that would form a place where existing brands, such as Nike and Adidas can test market new ranges under a new banner company. The stores will be located at prime sites across the UK such as Croydon’s Whitgift Centre, Tunbridge Wells, Bromley, and Edinburgh and the Westfield Centre, Derby.
Piranha plan to follow up the initial branding work with a full marketing campaign, in the New Year, to support store openings and the growth of the company.
Posted: December 2006