Piranha Advertising and Marketing has just created and launched 2 new brands for a leading UK provider of high quality, high value innovative audio furniture. The 2 brands, Essence and Pure Vision have been created to enable the company to launch products at a higher end of the current audio visual furniture market.
The company currently supplies mid and low range TV stands to the independent retail market and high street market usually at the £50-£100 price point. The new range of higher quality furniture is likely to retail significantly higher than these prices based on the innovative deign, higher quality and natural materials used in the manufacture.
Following the brands creation, marketing activity will focus on promoting the new ranges to the existing customer base of independent retailers before targeting fashion led home furniture retailers. Tactics employed will include direct marketing, both postal and e-mail, public relations and product reviews supported by point of sale material.
Once the products are established in store, Piranha will focus the marketing activity towards consumer promotions and advertising focusing on consumer interest magazines, social media and online advertising. Essence and Pure Vision are due in store in the New Year with pre-production samples already receiving great reviews.
Posted: October 2010