At Piranha, we have a database of over 40,000 trade and consumer publications, local and national radio and TV stations plus information on online media resources. The data includes the editor’s details, market sectors, circulation figures, frequency, editorial content and advanced features. The data allows us to distribute press releases to all media who have an interest in your products, services or company performance.
We have developed fantastic working relationships with the trade and consumer media in many market sectors, which ultimately increases our favourable media coverage. When we take on board a client in a new sector, the Piranha PR team concentrates on strengthening these relationships to maximise our PR effectiveness.
All articles are written and developed by professional writers. We can develop in-depth case studies and write interesting and relevant product information, news stories, financial releases and human interest stories. All articles are written and distributed in the style and format required by the editors which is entirely different from advertising and promotional copy. These articles are also used to populate clients’ websites with new information.
The morale of employees and their exposure to company information can play an important part in productivity. At Piranha we will develop an internal PR campaign for you which will include identifying training gaps, communicating with staff at all levels and ensuring every member of staff feels like they are part of a forward thinking team.
As part of a fully integrated PR campaign, we design and manage events including:
We have managed many varied and exciting events over the years ranging from major store openings to conferences and exhibitions featuring famous business speakers.