Media intelligence

At Piranha, we have a database of 40,000 trade and consumer magazines, newspapers, national and local radio stations, as well as local and national TV stations. All the data includes the editor's details, market sectors, circulation figures, frequency and editorial content. The data allows us to distribute press releases to all media who have an interest in your products, services or company performance. This data is updated quarterly so we always have the most up to date information.

Future planning

Our dedicated PR team are in constant contact with leading editors ensuring we are the first to know of any features the media are planning on running. Our updated data also includes all the advanced features the publications have planned for the year ahead.

We can look at your key publications and plan your PR campaigns around the advanced features the editors will be running. This will increase your coverage, and not only make sure the article is relevant to each publication, but also relevant to each issue.

Relationship building

We have developed fantastic working relationships with the media in many market sectors which ultimately increases our favourable media coverage. When we take on board a client in a new sector the Piranha PR team concentrate on strengthening these relationships to maximise our PR effectiveness.