Search Engine Optimisation and Search Engine Marketing
Why Search Engine Optimisation & Pay-per-click marketing is crucial to your business?
If you are reading this you probably already value the growing importance of Search Engine Optimisation & Pay-per-click marketing, 13.9 million households accessed the internet in the UK (between January and April 2006) that’s 57 per cent of households and you would be hard pushed to find any business without some form of internet access. This means practically everybody can gain access to the Internet from one location or another and with 92% of adults using internet searches it is essential that businesses invest in Search Engine Optimisation and/or Pay-per-clicks the two key elements of online search marketing.
As the internet grows and competition increases, consumers and potential clients are increasing turning to search engines to find products and services they require. Only by utilising the latest Search Engine Optimisation and/or Pay-per-click strategies will a business be able to turn a searcher into a finder, and a finder, into a customer.
Whether you love or loathe the Internet, to be competitive, Search Engine Optimisation & Pay-per-click campaigns need to be key components in your marketing strategy, and as such, the planning, implementation and monitoring of Search Engine Optimisation and/or Pay-per-click campaigns is central to Piranha’s Internet Services.
Why Piranha Search Marketing?
Piranha are in the business of Search Engine Optimisation, Pay-per-click campaigns and all aspects of Internet marketing. As the public have become increasingly comfortable with online purchasing, sales and online enquiries are driving growth in the Search Engine Optimisation and Pay-per-click markets, with increased competition it is crucial that your Search Engine Optimisation and Pay-per-click campaigns are professionally managed whether you are targeting consumers or trading business to business. Piranha’s Search Engine Optimisation strategies comprise of comprehensive search engine submission, creative copy optimisation and systematic market and site analysis delivering the essential brand placement you need to survive in todays marketplace.
Piranha’s Search Engine Optimisation and Pay-per-click campaigns consistently result in Google first page rankings (Google traffic accounts for 85% of internet searches) and have delivered a massive 60% of new sales for some of our B2B clients.
In short Search Engine Optimisation and Pay-per-click campaigns require a complex range of skills and experience to develop, it takes a high skill level to ensure success, skills that Piranha have fine tuned developing successful Search Engine Optimisation and Pay-per-click campaigns for clients across many markets.
How we work?
Search Engine Optimisation
Piranha’s Search Engine Optimisation strategies focus primarily on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant Keyword (internet search)" keywords. Search Engine Optimisation strategies if planned and implemented correctly can increase both the number and quality of visitors. Piranha offer Search Engine Optimisation as a stand-alone service, or as a part of a larger marketing effort Piranha’s Search Engine Optimisation campaigns are carefully structured, developed and monitored to get relevant traffic to your website. Our Search Marketing process starts by understanding a clients objectives and priorities following the benchmarking of the site and that of any online competitors to give us measurable objectives for the Search Engine Optimisation; the report that follows outlines how we can develop a site to increase its visibility and ultimately its ranking. Our comprehensive Search Engine Optimisation strategies address issues like site development, page content, programming, keywords, meta tags, reciprocal and back links to ensure that Search Engines can index your web pages with ease. Our Search Engine Optimisation specialists set monthly activity goals and submit monthly reports to the client ensuring a high level of transparency that delivers results.
Pay-per-click campaigns
Well managed pay-per-click campaigns are a way to boost traffic to your websites and get in front of potential customers. Pay-per-clicks have the ability to deliver substantial returns on marketing investment if managed and implemented correctly. Pay-per-clicks is fast becoming one of the most competitive arenas in online marketing, so whilst it may appear easy to set up a pay-per-click campaign, it is essential that campaigns are professionally set-up, monitored and administered if they are going to achieve the desired results. Pay-per-click professionals are highly skilled individuals who appreciate and fully understand the importance pay engine algorithms, strategic bidding, key word analysis as well as captivating and relevant copy to drive quality traffic to your website.
Rank criteria are constantly changing that is why Piranha’s Pay-per-click professionals constantly monitor our Pay-per-click campaigns utilising the wide range of skills required to successfully develop a Pay-per-clicks campaign, identify key words, setting up accounts, creating copy that works, monitoring, analysis and reporting delivering all the technical knowledge and experience for a successful Pay-per-clicks campaign.
Providing Website Optimisation Services - Preston - Manchester - Liverpool - Warrington - Lancaster - Carlisle - Lancashire - Cheshire - Cumbria