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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
November 21st, 2017

SEO Trends for 2018 – Link Building & Visual Search

As promised last month, here is the second instalment within our series of SEO Trends for 2018. We are presenting you with some techniques which are vital for increasing traffic and attracting a niche audience to a website. Link Building Now I know what you are thinking, have we been living underneath a rock this […]

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November 7th, 2017

Piranha Collects Donations for Local Food Bank

This month, our Digital Marketing Specialist Alex has organised for donations to be made to a local food bank. Alex’s partner Jenny has been collecting donations for this cause for many years and so they thought it would be a good opportunity to get more people involved. Luv Preston is a “local charity which aims […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
October 30th, 2017

Batman & Google Voice Search

2017 is nearing its conclusion, but the world of SEO keeps on spinning! This is the first article of a series on up-and-coming search optimisation trends to sink your teeth into. Whilst the same facets of SEO are still relevant (we’re talking backlinks and content), 2018 will see the rise of newer search factors and […]

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black-friday-image-2

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October 27th, 2017

Is Your Business Ready for Black Friday and Cyber Monday?

Did you know that in 2016, British shoppers spent £5.76bn on Black Friday and Cyber Monday weekend? This proves that it is a great opportunity to boost your sales, no matter what industry you work in! With this in mind, is your business ready? Why is Black Friday and Cyber Monday so popular? The reason […]

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October 26th, 2017

EU GDPR – Are You Compliant?

25th May 2018 sees the EU General Data Protection Regulation (GDPR) come into effect. Whilst the deadline for conforming to GDPR is effective in under 6 months’ time, there is still some confusion about how the change will influence business operations. So, let’s take a look at what the changes are and what to do […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
September 25th, 2017

Mobile-First Index Deadline – Is your site ready?

Google informed webmasters some time ago that fully responsive websites stand the best chance of performing well in search results. Although the transition to responsive is fairly straightforward, there are still plenty of sites out there using the outdated m-dot method. Google’s new mobile-first index is expected in early 2018, making it more important than […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
September 21st, 2017

Tips for Growing Your Audience with Twitter Chats

As a business, you may think that it’s enough to be present on social media but there is much more to it. As well as finding interesting content to post, you also need to spend time interacting with your audience. If you don’t, you will find that social media doesn’t perform as well for you […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
September 15th, 2017

Instagram sharing Stories onto Facebook – Will it Work?

In an attempt to increase the popularity of Stories, Facebook has begun testing a new feature that allows you to share your Instagram Stories directly to Facebook. Since it was launched earlier this year, Facebook Stories has struggled to gain popularity. However, the same feature on Instagram is proving to be a success. The platforms, […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
September 8th, 2017

Google Testing Local Panel Ads

Google is testing displaying shopping ads in local panel search results. This means that users, when searching for specific stores, will be shown a search bar labelled ‘Search this store’ above a carousel of related shopping ads. The search bar can then be used to find products or services, whilst the ads will take searchers […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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August 29th, 2017

Google Showing Review Snippets in Local Search Results

This interesting development has seen excerpts from genuine Google user reviews being shown beneath company listings. For instance, if you searched ‘hairdresser in Preston’ on Google, a list of salons would appear with the first line of a review displayed in the results. Who made the Discovery? Search Engine RoundTable’s Barry Schwartz highlighted this news […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
August 15th, 2017

Is Your Facebook Page Complying with Facebook’s Terms?

Social media is becoming increasingly important in the world of business and marketing. Whether you’re a plumber who wants to generate more leads, a supermarket that wants to build relationships with loyal customers or a charity that wants to raise awareness, it can be an extremely useful tool. And there is no doubt that businesses […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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July 31st, 2017

Google Tests Auto-Play Videos in Search

It looks as though Google is testing auto-play videos in its SERPs. Users in North America have experienced videos loading and auto-playing on the right-hand column of search results. They’ve been particularly noticeable on movie-related searches. Although the Piranha team has been unable to replicate this in Google’s UK desktop search engine, auto-play videos have […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
July 25th, 2017

Speed is King

Page load times are a key aspect of SEO. Nobody wants to wait ages for their web pages to load! But it goes deeper than that. A user might well get bored of waiting and leave a slow site. However, that’s not the only downside to slow webpages. They can even ruin your rankings! This […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
July 18th, 2017

Social Media for SEO

Social media is perhaps the defining worldwide phenomenon of the 21st Century so far. But is it important for the SEO of your website? Let’s take a look… Twitter, Facebook, Instagram, LinkedIn – there’s no shortage of social media networks for companies to choose from. In their most basic sense, these platforms allow businesses to […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
July 14th, 2017

How to Successfully Boost Your Facebook Posts

Are you thinking about advertising on Facebook but aren’t quite sure where to start? Boosted posts are a popular method of advertising with businesses around the world. There are lots of benefits to boosting your posts, from getting your content in front of more people to increasing engagement with your page. Firstly, what are boosted […]

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Google fined 2.4 billion euros

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July 7th, 2017

Google Fined Over 2 Billion Euros

Google has been fined a record sum of €2.4bn (£2.14bn) by the European Union. Investigators accuse the company of abusing its market dominance by manipulating search engine results to favour its own shopping pages. European regulators said that by doing so, Google ‘denied both its consumers real choice and rival firms the ability to compete […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
July 3rd, 2017

Google Compressing Display Ads

In a new blog post, Google confirmed it is using a new compression algorithm (named Brotli) to make its Display Ads load faster. As far back as 2010, Google announced that speed was a core ranking signal. Since then, speed has remained a top priority and Google now expects web pages to load within 2 […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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June 27th, 2017

SEO Best Practices

SEO (Search Engine Optimisation) is a tricky old business with lots of factors constantly influencing one another. Since search engines first emerged, companies have been vying for positions on their results pages. Though the online world isn’t going anywhere soon, that doesn’t mean SEO is unchanging! In fact, quite the opposite; Digital marketing is a […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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June 26th, 2017

Snapchat Launches Location Sharing Feature

Snapchat is always looking for new and exciting ways to engage with its audience. Over the past year, we have seen many new features rolled out on the platform, from 3D World Lenses to Custom Stories. Last week, the photo-sharing platform rolled out a new feature called “Snap Map”. This allows you to see where […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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June 26th, 2017

3 Reasons Your Business Should Be Using Bing Ads

Search marketing is important to every business, no matter what industry you work in. One mistake that many people make when investing in paid search, or PPC, is that they only advertise on Google AdWords. Bing makes up around 7% of the world’s search engine market share, meaning that if you aren’t advertising on the […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
June 22nd, 2017

Do you understand Google rankings?

Companies often approach digital marketing agencies to improve their rankings on search engines like Google. But what does ‘ranking’ actually mean and how does Google calculate it? This month, we want to look at some search fundamentals and relate them to today’s online climate. What is SEO? SEO (Search Engine Optimisation) describes the methods webmasters […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
June 19th, 2017

Fresh Twitter Design Newly Hatched

Twitter has released an update across its platforms, complete with a fresh new look! The social network’s app has been de-cluttered and received a face-lift. Once fully phased in, these changes will affect twitter.com, Twitter for iOS, Twitter for Android, TweetDeck and Twitter Lite. Such a large update is unusual for the network and is […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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June 9th, 2017

WordPress Security

There has been a lot of chatter recently regarding cyber security. Attacks on large organisations like the NHS have been widely publicised, but as we don’t all run enormous systems like theirs, instead we wanted to take look at practical steps can you take to protect your own WordPress website! An Unpleasant Truth Web security […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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May 31st, 2017

Piranha’s Top Video Tips

With billions of people using social media, there is no doubt that it is one of the most useful tools for marketers and businesses alike. But what exactly should you post on these platforms? According to Tech Crunch, more than 8 billion videos or 100 million hours of videos are watched on Facebook every day, meaning […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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May 30th, 2017

What is Google SSL and what does it mean for your website?

Google SSL Throughout 2017, Google Chrome will begin labelling non-SSL sites as security risks. This development will be extremely important to our clients, and in this article, we will explain why. What is SSL? SSL is a type of software that creates an encrypted link between a web server and a browser. This encryption prevents […]

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May 26th, 2017

Pinterest Introduces Auto-Play Video Ads

The visual platform Pinterest has introduced auto-play video advertisements in its latest app update. This marks a move away from its previous, more passive approach to video marketing. It also represents a fresh opportunity for companies to target audiences in a dynamic and engaging way. Video marketing – especially across social media platforms – has […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
May 18th, 2017

Twitter Is Updating Its Privacy Policy

Do you ever see an ad on Twitter and worry that they know a little bit too much about you? The company has just announced that it will be adding new privacy and advertising settings; giving you more control over who sees your personal data. In a blog post, Twitter said; “As we work to […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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May 12th, 2017

Google Chrome Update on Android

Google has released an update for its Chrome Android app, making it easier for users to download and save web pages, to view them offline afterwards. Global search giant Google initially allowed mobile Chrome users to download web pages back in 2016. On its blog, Google said that ‘more than 45 million web pages are […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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May 5th, 2017

Facebook To Hire 3000 To Monitor Content

Facebook has promised to hire 3,000 more people to join its “community operations team” to help combat violent and illegal posts on the site. These human moderators will be responsible for reviewing and taking down content that is not suitable. They will be looking out for content that features hate speech, child abuse and self-harm. […]

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Computer Programming

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April 25th, 2017

70 Years of Coding

ENIAC This year marks the 70th anniversary of ENIAC, the world’s first programmable computer built for general-purpose use. In those early days, coding was done without tools or programming languages and relied purely on logic and equations to function. The programmers couldn’t use languages because they didn’t exist yet! The hardware was quite different from […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 21st, 2017

Snapchat Launches 3D Filters

If you have logged into Snapchat this week, you may have noticed a big change on the platform. The company has extended its filters, now allowing users to edit the world around them in 3D. Snapchat World Lenses can be accessed through the app when using the rear facing camera. After tapping the camera screen, […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
April 20th, 2017

The power of a Twitter video

In 2017, videos on social media represent a major marketing opportunity. Here are a few fun facts and figures to show just how effective a good social media video marketing campaign can be. If you’d like more information, contact Piranha’s expert social media team today! 800 million people use Twitter every single month On a […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
April 20th, 2017

The Top Social Media Trends to Watch Out for This Year

Did you know that last year more than 2.3 billion people actively used social media? And over 1.9 billion logged on through a mobile device? With this in mind, it’s no wonder that 83% of marketers are utilising the tool to help their clients to boost sales and create brand awareness. Social media isn’t just […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 20th, 2017

Automated Extensions

Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 20th, 2017

Are You Making These Common Facebook Ad Mistakes?

There is no doubt that social ads have become one of the most important tools, not just in the world of advertising, but marketing in general. More and more businesses are using them each year, whether it’s to raise brand awareness, maintain existing relationships or help sell more products. But there is much more to […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
April 3rd, 2017

New Facebook Camera Feature

Last week, Facebook released a new camera feature on its mobile app: Facebook Camera. Ever wanted to hang out with Minions? Or be a superhero? Maybe even get attacked by James Cameron’s Alien? Well, now you can! Facebook’s fresh update introduces a camera icon that allows mobile users to apply photo and video filters. This […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 16th, 2017

Google’s ‘Fred’ Update

It looks like a new update from Google – officially unconfirmed – has been affecting search rankings considerably over the last week. Black Hat Backlinks Take a Hit The rankings update, jokingly dubbed ‘Fred’ by Google’s Gary Illyes (@methode), appears to be harming sites with spammy links and those participating in black-hat backlinking techniques. ‘Fred’ […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 13th, 2017

Facebook Launches “Messenger Day” Feature

If you have logged onto Facebook over the weekend, which let’s face it most of us have, you may have noticed a new feature. The social media platform has added “Messenger Day”, which allows you to share parts of your day with your friends. The feature is very similar to Snapchat Stories, in the sense […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 10th, 2017

Google expands its automated extension facility

Automated Extensions Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 7th, 2017

Facebook Begins Testing a Dislike Button

Want to show your friends that you don’t like something on Facebook? You will be able to do this sooner than you think! The social media giant, which has 1.86 billion active users each month, has reportedly begun testing a dislike button on the platform. However, the feature will work differently to the Like button, […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
March 2nd, 2017

Is Snapchat Developing a Drone?

With 158 million people now using Snapchat each day, there’s no doubt that it’s become one of the most popular social media platforms in the world. But how are they going to keep all those people interested? Instead of just focusing on the photo-sharing app, the company is now expanding the brand into camera technology. […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 24th, 2017

Instagram Introduces Multiple Photo & Video Posts

This week, Instagram introduced the ability to share multiple photos and videos in its classic feed on a single post. Update Details In the social media platform’s blog, Instagram released details of the new software development. After a new update, users will now be able to upload and share multiple photos and/or videos without having […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 17th, 2017

Google: SEO Results take ‘4 Months to a Year’

This week, Google released a new video called “How to Hire an SEO”. Holistic SEO In Google’s video, Maile Ohye highlights the importance of a holistic approach to SEO. She informs us that usually, SEOs require ‘four months to a year to help your business first implement improvements and then see potential benefit[s]’. Holistic SEO […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 14th, 2017

Twitter Backtracks on Abuse Tool

Just two hours after releasing its new abuse tool, Twitter made a complete U-turn and removed it from the site. For a short time, the social network notified users when they are added to a list by other members. Lists are curated collections of Twitter accounts, such as your family members, friends, classmates or celebrities. […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 7th, 2017

Facebook Launches Recommendations Tool

With around 1.86 billion people using the social media platform each month, Facebook is always under pressure to improve the user experience. The company recently launched Recommendations in the UK, which aims to make it easier for people to get advice from their Facebook friends. This tool lets you to ask a question in a […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 31st, 2017

Google’s Mobile-First Index

Late last year, Google announced a new mobile-first index was coming in 2017. When this comes into effect, Google will index mobile sites with greater frequency and give more weight to those with effective mobile search optimisation. Google’s mobile-first index follows mobile searches overtaking desktop searches for the first time last year. Users now search […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 27th, 2017

Snapchat Begins Cracking Down on Explicit Content

If you have been paying attention to the news recently, you may have heard that social media sites have been in the firing line when it comes to explicit content. Facebook, Twitter and other social media giants are being called on by the UK Government to tackle this problem. On Monday, Snapchat made changes to […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 23rd, 2017

Google’s New Local 4-Pack

This week, Jennifer Slegg of The SEM Post published an article discussing ads in Google’s local business listing results. SEOs in the US have been spotting another ad position between the Google Maps snippet and the current 3-pack listings. We know that Google has been experimenting with the 3-pack for a while now, and it […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 13th, 2017

LinkedIn – Is Simpler Always Better?

Now that it’s the new year, we’re seeing many large companies looking to spruce up their user-end appearance. The latest to join this list is the professional’s social network, LinkedIn. If you’re a regular user of the site, you might have noticed big changes in the overall appearance of the site in recent weeks. Although […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 12th, 2017

Facebook To Include Ads Within Videos

This week, tech news company Recode reported that Facebook will soon be introducing mid-roll video ads to the platform. Unlike YouTube which features skippable ads at the start of videos, Facebook will allow advertisers to insert an ad 20 seconds into a video, providing it is at least 90 seconds long. It is expected that […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 9th, 2017

Social Media Trends in 2017

Social media is a truly immense industry and the average UK person spends more than a quarter of their time online using social media platforms. We’ve all heard the names; Facebook, Twitter, Instagram, Snapchat. With 1.18 billion people actively using Facebook alone every day, it can really pay to keep an eye on technological developments […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 6th, 2017

Live Video on Social Media

Live Video has taken the world of social media by storm! This kind of video is a great way of engaging with your audience in a very immediate and personal way. As well as interacting with others through things like opinion or comedy, live video can be a very useful avenue for digital marketing. 3 […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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December 13th, 2016

Piranha – Content for the Future

Here at Piranha, we’re always evolving our SEO techniques to stay ahead of the curve. Modern-day SEO is just part of the constantly evolving beast that is digital marketing. In a world where people’s internet habits are as varied as they are unpredictable, it’s become more important than ever to have high quality content available […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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December 6th, 2016

Google Now Testing New Local 3-Pack Format

This week, Google has begun testing a new way of displaying search results on desktop. For a while now we’ve become used to seeing a pack of 3 local companies displayed below the Google Ads on any search. For instance, if we search for ‘TV repair’:   Beneath the paid Ad, we can see 3 […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 28th, 2016

Snapchat confirm deal with Foursquare

After quite a lot of discussion, Snap Inc (the creators of Snapchat) has finally agreed to partner up with Foursquare. Together they will create better-targeted geofilters, so that people can use them wherever they are in the world. Snapchat will soon have access to Foursquare’s map that has over 90 million locations when running geofilter […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 25th, 2016

More updates from Google!

Back in 2012, Google introduced Penguin as one of the 200 signals it uses in to determine web ranking. Now it’s updated Penguin into its latest incarnation, what does this mean for SEO? The original Google blog on the subject reassured us that SEO has always been a positive activity and one that it actively […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 24th, 2016

Facebook May Stop Displaying Likes

For years, likes on Facebook has been used as a very visible way of assessing public approval on pages. They’ve been displayed on your page for years, whether you’re a global celebrity, a local business or anything in between. But according to a recent blog on meetedgar.com, that might all be about to change. For […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 15th, 2016

Facebook is Cracking Down on Fake News

Whether it’s exciting new features on the platform or quarterly revenues, Facebook never stays out of the limelight for long. This week, it has been reported that “more than dozens” of Facebook employees have joined together in an unofficial task force to combat fake news on the site. In an article, BuzzFeed said; “At the […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 10th, 2016

Snapchat Launches World Lenses

With more than 150 million people using Snapchat each day, the photo-sharing app has clearly been doing something right. From sending simple snaps to your best friends to animating your photos, there is plenty to do on the social media platform which is probably why it has become so popular. On Tuesday, the company rolled […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 8th, 2016

Instagram Begins Testing New Shopping Feature

First released in 2010, Instagram now has more than 500 million people accessing it each month. The app is most popularly used to share photos and videos, connect with friends and follow celebrities. As well as individuals, Instagram is used by millions of businesses and brands around the world. And there is good news for […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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November 3rd, 2016

Vine is being killed off

We here at Piranha love social media. After all, it is the driving force behind a great company’s online presence, and so can never be valued enough. So, when one of these platforms gets the plug pulled, it’s a sad day for us all. The victim this time is Vine and you wouldn’t be blamed […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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October 27th, 2016

Twitter Stops Counting Usernames in Replies

Twitter is making yet another change to its character limit by no longer counting usernames in replies on the platform. It was just last month that the company also stopped counting photos, videos, GIFs and other types of media in the 140-character limit. One problem with the current setup is that if you are replying […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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October 20th, 2016

Google Search Index set to go ‘mobile-first’ within months

At the moment, it doesn’t matter whether you search on desktop or mobile, you will see the same results. But that’s all about to change! Last week, search engine giant Google announced that over the next few months they will be creating a separate mobile index. The company’s Trends Analyst, Gary Illyes, said that it […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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October 13th, 2016

Facebook Rolls Out Workplace Platform

This week, social media giant Facebook has released its very own workplace platform. Using Facebook at Work, colleagues will be able to communicate, live stream important events and share ideas internally. These accounts will be kept completely separate from your personal account, so you don’t have to worry about your colleagues seeing your photos and […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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October 10th, 2016

Twitter Moments

Twitter has opened up a new feature called ‘Twitter Moments’ that allows users to quickly find some of the trending tweets and stories at that moment. With how large Twitter’s audience actually is, you miss millions of tweets as they just get drowned out by newer tweets. In fact 9,100 new tweets are actually posted […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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October 6th, 2016

Facebook Slims Down Messenger for Old Phones

This week, social media giant Facebook announced plans to release a “slimmed down” version of its Messenger app. This will be made available to people living in countries where old handsets and slow connection speeds are common. Messenger Lite will have all of the key features of the Messenger service, meaning that users will still […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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September 26th, 2016

Facebook Overestimates Video Usage

With more than 1.7 billion people using the platform each month, Facebook is undoubtedly the most popular social media site in the world. But recently the company has been getting attention for all of the wrong reasons after admitting that they had overestimated how much video content is being watched on the platform. Over the […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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September 20th, 2016

Twitter Expands Character Limit

The day that we have all been waiting for is finally here! Twitter has expanded its character limit and will no longer count photos, videos, GIFs and quoted tweets. The character count will no longer be affected when attaching these types of media, meaning that you have more space to say what you want.  Before […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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September 15th, 2016

Social Network Launched for Neighbours

Have you ever wondered what your neighbours are like? Well, now you can find out! A brand new social network has been released which lets you get to know them better, as well as find out about crime in the area. The network, which was built by start-up company Nextdoor, has been a huge success […]

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piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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September 13th, 2016

Instagram Launches Feature to Tackle Abuse

Facebook-owned Instagram has launched a brand new feature that automatically deletes abusive comments. The filter allows users to identify keywords and phrases that they find inappropriate or abusive, and the app will then hide any comments containing these. This feature has been rolled out with the most recent update to the app so most users […]

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September 9th, 2016

Instagram to Get Rid of Photo Maps

Just last week, Instagram added a feature which allows you to pinch and zoom into photos on the platform and it seems that they are now making even more changes. Mashable, which is a popular tech news website, has said that the company now plans to remove maps from the social media site. Before now, […]

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August 30th, 2016

Twitter Introduces Quality Filter To Tackle Online Abuse

Have you ever experienced abuse on social media platforms like Twitter? The unfortunate truth is that many of us have at some point or other. The company is more than aware of this problem which is why they are trying to take extra steps to protect users. In its latest attempt to tackle these online trolls, the company has […]

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August 22nd, 2016

Facebook Launches Lifestage App for Teens

In an attempt to get more young people interested in the social network, Facebook has launched a new app that is only available to users under 21 years of age. Lifestage can be used to tell a story through video, much like their competitor Snapchat. Users will spend their time on the app answering biographical […]

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August 17th, 2016

15 years in digital marketing – and the change has been massive!

These days, there is so much to digital marketing and so many different possible roles and ways to do the job. If you’re a digital marketer nowadays, you might do content marketing, pay per click (PPC), search engine optimisation (SEO), social media optimisation (SMO), social media management (SMM), advertising, copywriting, branding, blogging, traffic building, email […]

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August 16th, 2016

Google Launches New Video App

In an attempt to compete with Apple-owned FaceTime, Microsoft’s Skype and Facebook Messenger, Google has launched its very own video chatting app, called Duo. It’s very similar to the other video services in terms of how it works and its functionality. One thing that is different is that it shows the user who is calling […]

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August 11th, 2016

Facebook Makes Changes to Stop Ad Blocking Software

If you have ever been on the social media platform Facebook, you may have noticed adverts showing up on your Timeline. This can be annoying, especially if they are irrelevant or appear too much, so it is no wonder that millions of people are choosing to use ad blocking software. In an attempt to combat […]

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August 8th, 2016

Facebook to Crack Down on Clickbait Stories

This week, Facebook began rolling out a new update that will crack down on clickbait news stories that are posted on the platform. If you aren’t sure what they are, clickbait stories often use misleading headlines to grab the reader’s attention, making out that there is more to the story than there actually is. Phrases […]

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August 4th, 2016

Instagram Launches ‘Stories’ Feature

  Since it was first launched in 2010, Instagram has become one the most popular social media platforms in the world. Each month, more than 500 million people log in to the site and around 95 million photos and videos are shared each day. This week, the Facebook-owned company launched a brand new feature which […]

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July 27th, 2016

Twitter’s Slowest Revenue Growth for 3 Years Reported

It seems that Twitter is still struggling to keep up with their competitors as this week the social media platform has reported its slowest quarterly revenue growth in 3 years. In the second quarter of 2016, revenue increased by 20% to $602m which is a disappointing result compared to the same quarter last year, where […]

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July 26th, 2016

Amazon to Test Drone Deliveries in UK

Multibillion pound online marketplace Amazon have gained approval from the government to start testing drone deliveries in the UK. The programme will be fully funded by the company itself and will use hundreds of robotic drones to get orders safely from their warehouse to your front doorstep. Amazon has said that the trials are taking […]

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July 22nd, 2016

Google Begins Testing Faster Ads

There is no doubt that Google is one of the most powerful and influential figures in the online world. Not only do they dominate the search engine industry but also release innovative products and services, such as AdWords, Apps for Work and Google+. This week, the company has announced that it has begun testing ads […]

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May 13th, 2016

Instagram Rebrands with New Logo

Since it was first launched in 2010, Instagram has become extremely popular with people all around the world. Each month, more than 400 million users access the app to share images and videos with friends and family. If you have been on the platform recently, you may have noticed that it looks a little bit […]

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May 9th, 2016

Two Thirds of Big UK Businesses Hit by Cyber Attacks

New research from the UK government has found that two thirds of big businesses have been targeted by cyber attacks in the last year. The survey stated that most of these attacks have included malware, viruses and spyware. These things can be catastrophic to businesses as they enable attackers to steal information, like names and […]

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April 13th, 2016

Facebook Messenger to Introduce Selling Robots

After months of rumours, Facebook has finally confirmed that it is introducing sales robots to its Messenger service. At the F8 conference yesterday, they announced the release of the new chatbot software, which will allow customers to speak to Facebook robots. This will be useful for customers that need help or advice and will also […]

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March 15th, 2016

Selfie Payments Could Be Coming to Amazon!

Do you worry about security when buying items on-line? Amazon knows that this is a problem for customers throughout the world and is thinking of ways to tackle security threats. Amazon recently filed a patent application, which will allow users to pay for goods on the site by taking a selfie. The company hopes that […]

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March 11th, 2016

5 Mistakes Businesses Are Making On Facebook

With more than 1.59 billion people accessing Facebook each month, it has undoubtedly become the most popular social network. It is now being used by businesses throughout the world to raise brand awareness and communicate with new and existing customers. But is the key to success really as simple as setting up an account? Here […]

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February 11th, 2016

Google Extends Its ‘Right To Be Forgotten’

It was only two years ago when a European Court ruled for the ‘right to be forgotten.’ This has given internet users the right to ask search engines to remove information about themselves that they don’t want to appear on the web. Under this law, Europeans are able to request the removal of content that […]

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February 9th, 2016

Social Media Age Limits Are Being Ignored

According to a survey undertaken by the BBC’s Newsround, more than three quarters of children aged between 10 and 12 have a social media account, despite being below the required age limit. This study was based on 1,000 people in the UK, aged between 10 and 18. They found that the majority of those that […]

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January 25th, 2016

Friends Reunited Website Will Soon Close Down

For those who aren’t familiar, Friends Reunited was one of the first social networks to appear in the UK. It was set up in 2000 and at its peak managed to attract 23 million people to the platform. Earlier this week, it was reported that the site will soon be closing down after it failed […]

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January 20th, 2016

Twitter Goes Down Affecting Millions of Users

On Tuesday morning, millions of people were left without access to Twitter as the social media site went down. Some users were able to log in but not send tweets and others were not able to get into account at all. It was not only the desktop site which was affected but users of the […]

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January 18th, 2016

Your Boss Can Now Read Your Private Messages

Employers now have the right to read private messages that workers’ send during working hours, the European Court of Human Rights has ruled. This comes after a highly profiled court case took place in Strasbourg, where an engineer took legal action after being fired for sending private messages from his professional Yahoo account during working […]

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January 15th, 2016

Millions of Internet Explorer Users ‘At Risk’

After announcing its plans in August, Microsoft has finally ended their tech support for those using outdated versions of its Internet Explorer browsers. The changes will affect Windows versions 8, 9 and 10 of the browser, which have now been around for many years. The older versions will still be available to use but they […]

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January 14th, 2016

Piranha Welcomes a New Designer to the Team

2015 was a great year for Piranha! Our services were in high demand and we began working with a number of new clients, such as Walmsleys, Vet Plus and Greens Environmental to name but a few. To keep up with the increasing workload, we have extended our design team with a new recruit, Claire. After […]

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January 8th, 2016

Twitter Considers Removing Character Limit

Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]

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January 7th, 2016

Facebook Accused of Deliberately Crashing Apps

Recent reports have come to light this week, claiming that Facebook has deliberately crashed its Android app in an attempt to test the loyalty of its users. The social media platform wanted to see how long user would wait for the app to be restored before going elsewhere on the web. These claims came from […]

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December 17th, 2015

Thousands of Moonfruit Websites Taken Down after Cyber Attack

On Monday, thousands of personal and business websites were taken offline by web hosting company Moonfruit, after they were threatened by cyber-attacks. For those who aren’t familiar with the company, Moonfruit is a service which helps users to build websites using templates on the site. The company said that on Thursday it had been hit […]

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December 10th, 2015

Facebook Releases Live Streaming Video Feature

Last week, Facebook began rolling out a brand new feature on the social media platform which allows users to live stream videos to their friends. This means that users of the site will soon be able to talk to family members and friends, who perhaps don’t live nearby, in a live video conversation. Facebook are […]

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December 4th, 2015

Google Takes On Pinterest with Image Archive Feature

Over 100 million people actively use Pinterest each month to browse for images that they are interested in. But it looks like the company could have a battle on their hands, as Google have announced that they are rolling out a similar image feature. The new feature will allow Google users to archive images that […]

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November 23rd, 2015

Facebook Introduces Tool to Make Break Ups Easier

As if a break up isn’t hard enough, without stumbling across social media updates from your ex. Facebook has announced that it will be releasing a new tool to tackle this problem and help users get over past relationships. At the moment, the only way to ensure that you don’t see someone’s profile on the […]

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November 19th, 2015

Google Revamps Google+ Service

Yesterday, Google announced that it would be redesigning Google+, despite rumours that they were planning on scrapping the service. The new version of Google+ will focus on two key areas of its existing site; “communities” and “collections.” The “communities” area allows users to find relevant topics and explore personal interests. “Collections” is a feature which […]

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November 12th, 2015

You Can Now Check How People See You Online

Have you ever wondered how other people see you online? Well now you can find out! Google has recently started rolling out a new feature called “Google About Me”, which allows users to control the personal information which other people can see about them on the web. The new page is very similar to the […]

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November 10th, 2015

Facebook Launches New Music Sharing App

Last week, Facebook announced that it would be adding a new music sharing app to the site, called Music Stories. The app will allow users to play a 30 second clip of songs which are shared on the social media platform. The music clips will be streamed through Spotify and Apple music. If you like […]

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November 6th, 2015

Twitter Replaces ‘Favourite’ Stars with ‘Like’ Hearts

If you are a regular Twitter user, you may have noticed some changes on the site this week. Twitter has replaced the icon used to favourite tweets from a star to a heart. When you click the heart button, it will now be classed as a ‘like’, much like the style used on Facebook. The […]

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November 4th, 2015

Facebook to Relax “Real Names” Policy

Facebook has announced that it will be changing its “real names” policy, in an attempt to make it easier for users to verify who they are. If you want to use the social media site at the moment, you are expected to use a real or authentic name when you sign up. Accounts that are […]

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November 3rd, 2015

Facebook Kills ‘Other’ Inbox

Facebook is the most popular social network in the world, with 1.49 billion actively accessing the site each month. In an attempt to make it easier to communicate on the platform, the company has decided to remove its ‘Others’ folder and replace it with an alternative messaging feature. If you aren’t friends with someone on […]

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October 29th, 2015

Facebook Adds Trillions of Posts to Search Results

Last week, Facebook indexed nearly two trillion posts on the site in an attempt to make them easier for users to find. Any status update that has been posted publically since the platform launched in 2004 will now be available for the world to see. Previously, when users searched for a post using the search […]

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October 22nd, 2015

Amazon Sues 1,114 ‘Fake Reviewers’

Amazon is making the news once again, this time because they are suing more than one thousand people for writing false reviews online. On Friday, the company, which is one of the world’s most popular online marketplaces, filed a lawsuit against 1,114 unidentified people in Seattle, Washington. It claims that these “false, misleading and inauthentic” […]

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October 15th, 2015

Twitter To Launch Pre-Roll Ads on Videos

Each month, 316 million people actively access the social media site, Twitter. They are constantly looking for new and innovative ways to attract users, as well as increasing revenue to fund these ventures. The company has recently released a new service, which will feature pre-roll ads on all videos published on the platform. The software, […]

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October 13th, 2015

Google Boosts Mobile Speed For News Stories

On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]

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October 9th, 2015

Twitter Launches Moments Feature

On Tuesday, Twitter announced that it would be launching a brand new feature called Moments. The company hopes that Moments will help users to find the very best stories on the site, without having to scroll through all of the day’s posts. In its announcement, the company said that; “When you open Twitter today you’ll […]

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October 8th, 2015

Facebook to Launch Satellite in 2016

Facebook are always looking for new and innovative ways to get people using the social media site. They have recently announced that they plan to launch a satellite that will provide users in Africa with access to the internet. They have teamed up with French-based provider Eutelsat, a company which specialises in satellite operation in […]

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October 5th, 2015

Android 6.0 Marshmallow Released This Week

Android have announced that the highly anticipated 6.0 Marshmallow update will be released this week.  The software was first announced at the end of May and has since been in the testing stage to ensure that it’s ready for users. The new update will not have as much of a visual change as the previous […]

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October 2nd, 2015

Facebook Adds Profile Videos for Mobile Users

 Since it was first founded in 2004, Facebook has become the most popular social networking site in the world. Each month, the platform attracts an impressive 1.49 billion active users from across the globe. On Wednesday, the company announced that it would be releasing a new feature that will allow users to set a 7 […]

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October 1st, 2015

What Does Google Have In Store For The Future?

According to the BBC, more users are accessing the internet via their smartphones than PCs. This means that companies, such as Google, are having to make their services more mobile-friendly. The search engine draws in 1.17 billion unique monthly users, which is more than any other website in the world. When speaking about the future […]

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September 24th, 2015

Will Ad Blocking Software Bring An End To Free Internet?

Ad blocking software is the biggest cause for concern for online video streaming services, like YouTube, ITV Player and All 4. This tool allows users to skip the adverts that are placed before and sometimes throughout the videos and skip straight to the content that they want to see. According a report by the BBC, […]

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September 22nd, 2015

‘Dislike’ Button Finally Coming to Facebook

Facebook’s CEO, Mark Zuckerberg, recently announced that he would be bringing a ‘dislike’ button the social media site. Each month, the platform attracts more than 1.49 billion active users, with people logging in all over the globe. The latest feature was revealed in a Q&A held at the Facebook’s headquarters which is located in California. […]

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September 10th, 2015

Google Freezes Flash Ads on Chrome

Last week, Google took steps to freeze Adobe Flash Ads on its Chrome browser. Users will now be required to click on these types of adverts to view them, whereas before they had an auto-play function. This will help to improve page loading speeds and maximise battery use for those surfing the internet on their […]

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September 4th, 2015

Google Reinvents Its Company Logo

On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]

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August 28th, 2015

Facebook Reaches 1 Billion Users in a Day

Facebook has become the most popular social network to date, with over 1.5 billion logging onto the site each month. The platform is used to share photos, post updates and stay connected with family and friends. For the first time ever, Facebook has managed to get 1 billion people using the site on the same […]

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August 14th, 2015

Google Announces Alphabet Restructure

Google is restructuring its company, under the new name ‘Alphabet.’ The new holding company will have ownership of the whole of Google’s franchise, including Chrome, YouTube, and advertising channels. Most of Google’s existing services, like its search engine, will be unaffected by Alphabet. This means if that you often use their web search tool, you […]

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August 7th, 2015

Panda 4.2 Update Begins To Roll Out- Finally!

Internet users all over the world have been eagerly awaiting the Panda 4.2 update, which was first announced several months ago. Google have recently begun rolling out the new algorithm, which will reward and punish websites depending on the quality of their content. The algorithm will also be paying particular attention to the originality of […]

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July 29th, 2015

Facebook Releases New Video Publishing Settings

There is good news for video publishers on Facebook! The social media platform has recently announced a number of new settings that will give users more control of their videos. The first part of the update will cover the customisation settings. Publishers will soon be able to post “secret videos.” Enabling this setting will mean […]

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July 24th, 2015

How Will The Phantom 2 Algorithm Affect You?

In May of this year, Google released a brand new algorithm update referred to as the “Phantom 2” algorithm. This came just a month after the “Mobilegeddon” update, which focused on boosting the rankings of mobile-friendly websites, as well as improving the experience for users accessing the web through their mobile device. The new Phantom […]

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July 21st, 2015

Mozilla Blocks Flash on Mozilla Browser

Mozilla has recently blocked Adobe’s Flash software on their Firefox browser in an attempt to reduce the number of bugs that users are experiencing. These bugs were being used by cyber-thieves to find out personal information about users, like names, addresses and even bank details. Flash is a multimedia system used to host a wide […]

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July 9th, 2015

Are You Making the Most of Twitter?

Here at Piranha, we love a good Tweet. Nowadays, almost everyone has a Twitter account, though some see a lot more love than others. From the unusual to the frankly baffling, there’s a lot of accounts out there that might put you off getting a Twitter profile for your business, but we’re here to show […]

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June 25th, 2015

Google Adds Recall Button to Its Gmail Service

Have you ever sent an email and instantly regretted it? If the answer is yes, you’re not alone! Google has recently added a recall button to its Gmail service, which allows users to retrieve messages up to 30 seconds after they’re sent. This means that if you misspell a word, send the email to the […]

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June 15th, 2015

Twitter Are Increasing the Character Limit for Direct Messages

Twitter has become well known for its limited characters when posting online. The social media platform, which has 302 million active users each month, has announced that it will be increasing the number of characters you can use in direct messages. Before now, users could only send a private message of up to 140 characters […]

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June 11th, 2015

Exciting New Facebook Feature for Local Business

Facebook now lets users call businesses directly from their news feed! Facebook is launching an exciting new Facebook feature – the “Call Now” buttons to Facebook Ads, designed to make it easier for customers to reach businesses. When a client or customer sees your ad on a mobile device, they can just click the Call […]

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June 4th, 2015

Google Simplifies Its Privacy Settings

Google made changes to its privacy and security settings in an attempt to make it easier for users to see and change what information is being collected about them. These settings are now displayed all in one place, which is much simpler than the previous layout which required users to navigate through different pages. Users […]

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May 21st, 2015

Facebook “Tramples” On EU Privacy Laws

Facebook are in the limelight once again for the way they approach personal details and information. Belgium’s privacy watchdog has said that the company “tramples” on the European privacy law by tracking users without asking for their consent. According to the Privacy Protection Commission in Belgium, Facebook has been avoiding questions from EU regulators. They […]

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May 14th, 2015

Google Removes Map Maker Service

Due to vandalism on the site, Google will be removing the public contribution feature from its maps service. The Map Maker feature allowed users to add landmarks, including green spaces, rivers, roads and local businesses. Some people took this opportunity to vandalise the location map, with one user adding an image of the Android mascot […]

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May 11th, 2015

Facebook Testing Search Engine Feature

Facebook has recently started testing their own search engine feature, which will allow users to find content without leaving the site. Some iOS users will now see an option to “add a link”, which lets them search for keywords and find relevant content to share. These users can also include a description in the status […]

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May 8th, 2015

Twitter’s Share Price Drops By 24%

Last week, Twitter lost 24% of its market worth, which is equal to $8bn. This drop came after leaked Tweets revealed the company’s quarterly results had not met expectations. Selerity, an independent company that crawls websites for financial data and information, leaked the figures. They posted the early announcement on Twitter’s investor-relations page. The results […]

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May 6th, 2015

Amazon Doubles Its Spending Fee for Free Delivery

Free delivery is one of the perks of shopping on Amazon, but not for much longer! Last week, the company announced that its customers would need to spend £20 to qualify for free super saver delivery. Over the years Amazon has become one of the most popular online marketplaces in the world. Millions of people […]

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May 5th, 2015

Facebook Mobile Messenger Adds Video Feature

Last Monday, Facebook released a video calling feature to their messenger service. This means that can now have a face-to-face conversation with your friends and family on the social media platform. The new feature is available to mobile users who are accessing messenger through the iOS or Android app. Desktop users are already able to […]

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April 30th, 2015

Facebook Are Changing How We See Notifications

Facebook are once again changing the way users see their notifications. If you are accessing the site via a mobile device, the chances are that you will see these changes in the coming months! The social network is currently testing a new notifications tab, which will pull content from around the site and display it […]

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April 27th, 2015

Google Releases Mobile Service in U.S

Google are always looking for new products and services to help them gain customers and now they have announced that they will be releasing a mobile phone network in the U.S. Rather than building a brand new infrastructure, which would require both time and money, Google will be renting the data from phone firms Sprint […]

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April 23rd, 2015

Facebook to Show More Content from Friends

On Tuesday, Facebook announced that it will be making changes to the content shown on the social media platform. The updated algorithm will control which posts, photos and videos are shown in a user’s News Feeds. It will decide what content to show you by looking at the profiles you  visit and who you speak to […]

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April 23rd, 2015

Mobile-Friendly Websites Get a Boost on Google Search Results

Just two months ago, Google made an announcement saying that it would be changing the way its search results work. On Tuesday they rolled out a brand new algorithm, making these plans a reality. Websites that aren’t considered mobile-friendly will now be ranked lower on the search engine’s results. These changes will only be shown […]

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April 20th, 2015

Instagram Updates Nudity Policies

Instagram has quickly become one of the most popular picture sharing apps in the world. Each month it has around 300 million active users, which puts it well ahead of its competitor, Twitter. The social media app has recently updated it’s community guidelines to give more detail on the types of nudity that can be […]

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April 16th, 2015

EU Files Complaint against Google Shopping

On Wednesday, the European Union formally charged Google in regards to its shopping platform. They claim that the corporation has abused its search market position in Europe. The EU has been examining the company closely to see if it has been fixing search results to favour its own services. At the moment, Google holds 90% […]

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April 10th, 2015

Youtube’s Ad-Free Service Is Coming!

On Wednesday, a letter was released from Youtube, saying that it would be releasing a brand new subscription service for its users. Instead of having to sit through countless adverts, users will be able to watch unlimited videos without interruption. Youtube is a video streaming service which is owned by the multibillionaire corporation, Google. It […]

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April 9th, 2015

Google Removes Bad Extensions from Chrome

A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were […]

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April 2nd, 2015

Twitter Releases New Filter to Combat Abuse

Twitter has faced a lot of criticism over the past few months for its lack of control over abuse on the site. Even the company’s CEO, Dick Costolo, said that they “suck at dealing with abuse.” In an attempt to combat online bullying, Twitter will be introducing a new blocking feature called the ‘quality filter.’ […]

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March 31st, 2015

Google Loses Appeal for UK Privacy Court Case

Despite Google’s efforts, UK consumers have been granted the right to take the search engine to court over privacy violations which occurred between 2011 and 2012. Safari Users Against Google’s Secret Tracking claim that during this time, Google bypassed the security settings on Apple’s Safari browser in order to track users. By doing this, they […]

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March 26th, 2015

Facebook Plans to Host News Stories on Its Site

With over 1.39 billion monthly users, there is no doubt that Facebook is the most popular social media site in the world. Many people use it to catch up with friends, upload pictures and find exciting new content to read. Facebook has recently approached a number of media outlets, including Buzzfeed, National Geographic and The […]

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March 19th, 2015

It’s Time To Say Goodbye To Internet Explorer!

Microsoft has announced that it will finally be axing its Internet Explorer browser. This has been a popular rumour over the past few months so it doesn’t come as too much of a shock to internet users. One of the main reasons for its downfall is that the browser has never been able to compete […]

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March 16th, 2015

Facebook Launches New Banning Guidelines

Facebook has released a new set of guidelines in an attempt to clear up confusion about what can and can’t be posted on the site By updating the Community Standards section of the site, Facebook hopes to add “more detail and clarity on what is and is not allowed.” Monika Bickert, who is Facebook’s head […]

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March 12th, 2015

Twitter Clamps Down On ‘Revenge Porn’

If you keep up to date with the news, you will probably have noticed the increasing number of stories about our privacy and safety on social media platforms. Some people use these sites to send offensive comments and threats to other users, without ever facing any punishment. Even the CEO of Twitter, Dick Costolo, admitted […]

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March 5th, 2015

Is This The End Of Google Plus?

Compared to the likes of Facebook and Twitter, Google + just doesn’t cut it in the world of social media. It currently has 540 million people using the site each month, compared to Facebook’s 1.393 billion users. On Monday, the search giant confirmed that it would be splitting Google+ into two different service groups; Photos […]

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February 27th, 2015

Google to Boost Mobile-Friendly Websites in Search Results

Is your website mobile-friendly? If the answer is no, you could find yourself penalised on search engine results. From April 21st, Google will take into consideration the mobile-friendliness of website before deciding where they appear in terms of rankings. After this date, sites that can be accessed from different mobile devices will appear higher in […]

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February 26th, 2015

Google to Stop Explicit Content on Blogger

Google has announced that it will be restricting sexually explicit content on its ‘Blogger’ site. This warning has been emailed to users of the platform. From March 23rd 2015, users will no longer be able to share pornographic images and videos publically. Instead these particular blogs will be set to private. This means that only […]

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February 17th, 2015

What Happens To Your Facebook Account When You Die?

On Thursday, Facebook released the legacy contact feature which determines exactly what happens to your account when you die. The new setting will allow users to grant a family member, spouse or friend permission to access their account after they have passed away. This person will be able to manage the account, post messages, update pictures […]

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February 9th, 2015

Twitter’s CEO Promises to Tackle Trolls

Twitter’s CEO, Dick Costolo, has acknowledged that they are not doing enough to stop the increasing abuse which is appearing on the site. A private message which Costolo sent to an employee was leaked to the public on Monday last week. It said that Twitter “sucks at dealing with abuse and trolls on the platform, […]

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February 5th, 2015

Piranha Clients Shortlisted For Red Rose Awards

We are pleased to announce that two of our clients – Tangerine Holdings and Sous Vide Tools – have made it through to the finals of the coveted Red Rose Awards. These awards celebrate the most successful companies across a range of different industries and sectors within the Lancashire area. Categories which are featured this […]

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January 29th, 2015

Facebook and Instagram Down For 50 Minutes

On Tuesday morning, two of the most popular social media platforms, Facebook and Instagram, briefly went down. This affected millions of people who were trying to access the sites, not only in the UK, but across the globe. Millions of people were unable to access these sites for around 50 minutes, whilst programmers worked hard […]

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January 28th, 2015

Facebook Promises Less Hoaxes On News Feeds

Scams and hoaxes have become increasingly common on the social media platform, Facebook, much to the annoyance of the user. The site has just announced that it will make changes the news feed feature, in an attempt to filter the type of content being shown. If you regularly use Facebook, you will probably have seen […]

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January 27th, 2015

Twitter Says No To Instagram Links

  The social media site, Twitter, had asked its verified users to post photos directly to the site, rather than through the popular picture sharing app, Instagram. With over 300 million users accessing Twitter each month, it is no wonder that celebrities have taken to this platform as a method of communication and promotion. Famous […]

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January 23rd, 2015

WhatsApp Release Desktop Version of App

WhatsApp have just released a new desktop version of their software for users. Rather than having to access the app through a mobile device, you can now install it onto your computer or laptop and send messages from there. The messaging service, which is owned by Facebook, draws in an impressive 700 million users each […]

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January 22nd, 2015

Facebook Knows You Better Than Your Family!

How well do your friends and family know you? Apparently the answer is; not that much!   According to a recent study, which was conducted at the Cambridge and Stanford University, Facebook knows you better than your family and friends. The researchers have been analysing the like function on the social media site, and seeing […]

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January 21st, 2015

Is This The End Of Violent Videos On Facebook?

With videos appearing on Facebook more and more each day, it is no surprise that there is so much variation in content. Not all of these happen to be positive, with an increasing number of disturbing, shocking and sometimes violent videos being added to the site each day. The site has received enormous amounts of […]

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January 14th, 2015

Google Plan For Real-Time Translation

Google are always looking for exciting, new ventures, which is how they have made a name for themselves in the world of technology, and now they are planning to improve the way that their translation service works for its users. Their current programme can translate text into 90 different languages. Popular choices include Spanish, French, […]

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January 9th, 2015

Pinterest Promoted Pins Are Finally Unveiled!

This year is set to be a big one for the photo collecting and sharing website, Pinterest. It has drawn in over 70 million registered users, which creates advertising opportunities for businesses across the globe. On the 1st of January 2015, promoted pins were added to the site, giving companies the chance to sponsor their […]

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January 8th, 2015

Facebook Hoax Surfaces Again!

If you are a regular Facebook user, you will have probably seen the privacy message which has been circulating the site in the past 48 hours. Thousands of people have reposted the message in an attempt to protect their privacy and data when using the social media platform. By posting this on your own wall, […]

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December 22nd, 2014

Top 5 Posts of 2014

Hi guys, hope you’re all looking forward to a well deserved Christmas break! We’ve put together our top five blog posts of 2014! 1) IS SEO FINALLY DEAD?   We discuss the future of SEO in an ever more sophisticated search landscape. With SEO always changing, we take a look at how these factors work […]

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December 19th, 2014

Snapchat Leaks Leave Company “devastated”

The hacking incident which took place just last month on the Sony Corporation saw employee salaries, emails and other information published for the rest of the world to see. Sony isn’t the only one who has been seriously impacted by this leak, as details of Snapchat’s future business plans were also publicised. Snapchat is a […]

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December 18th, 2014

Google looking to compete with Amazon by adding a ‘buy’ button

Google are said to be considering adding a’buy’ button so that customers can buy purchases in one click, rather than being redirected to different retail site. This will allow users to buy any desired product, whether it is clothes, books or technology, straight from the search engine’s shopping listings. This would be perfect for those customers […]

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December 17th, 2014

Amazon glitch leaves many users out of pocket

Many Amazon sellers have recently been hit by a software glitch, which reduced their products to just 1p. The problem occurred during the hours of 7pm and 8 pm, on Friday the 12th December. RepricerExpress is popular with Amazon users who want to compete with other sellers. It promises to provide ‘superfast repricing which allows […]

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December 16th, 2014

Facebook considering adding ‘dislike’ button

The world’s most popular social media site, Facebook, is thinking about adding a ‘dislike’ button feature. If you have used the site, you may have seen the fake posts which have been falsely advertising the feature, in order to get personal details and likes. The ‘dislike’ button has become one of the most sought after […]

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December 15th, 2014

Firefox trades-in Google for Yahoo

Yahoo has recently taken on a deal with Mozilla, which has made them the default search engine for Firefox users. Instead of being greeted by the familiar face of Google when connecting to the web, users will now instead land on Yahoo’s search engine page. Yahoo’s president, Marissa Mayer, has said that the company “believe […]

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December 12th, 2014

Instagram overtakes Twitter by 16 million

Instagram has recently announced that it has hit a new benchmark of 300 million users. In just 9 months, the site has gained an incredible 100 million users, with 70% of their total users coming from outside the U.S. Twitter claims to bring 284 million users to the social media site each month. Facebook occupies […]

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December 8th, 2014

Twitter to simplify how we report abuse

The way that users currently report abuse on Twitter is a rather complex process but that’s all about to change, with the announcement from the social network site that they want to make it easier for users to report any harassment, especially on mobile devices. In the coming weeks, Twitter will be simplifying the way […]

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December 1st, 2014

How Exactly Do Social Media Sites Use Our Data?

When it comes to using sites like Facebook and Twitter, do you know how they locate and use your data? It seems that the majority of users spend time on these platforms without actually knowing what information is being passed on, or how their privacy is dealt with. A recent report by the Commons Science […]

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November 29th, 2014

Parliament Call For Google Break-Up

After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]

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November 28th, 2014

Would You Use Facebook to Pay Friends?

Recently leaked screenshots have revealed that there will soon be a payment option added to the Facebook Messenger app. This means that you will be able to send money to your friends anytime and anywhere, providing that you are connected to the internet. In order to access this feature, users will be required to add […]

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November 28th, 2014

ASA Demand Transparency in Video Blogging

The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]

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November 27th, 2014

Twitter’s CFO Accidentally Posts Private Message

If Twitter’s CFO can’t get the hang of the social media site, what chance do the rest of us have? It seems that the bosses aren’t immune from making the occasional slip up! It was earlier this week when Anthony Noto, who has only been at the company since July this year, posted a public […]

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November 24th, 2014

Google to Add Mobile friendly Tags to Search Results

Mobile browsing has become unbelievably popular and is now an important part of millions of people’s everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on […]

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November 20th, 2014

Facebook Set to Make Business Site Similar to LinkedIn

The popular social media site Facebook has plans to follow in the footsteps of LinkedIn, which is the largest business networking site in the world. It is said to be releasing new software which will encourage businesses and professionals to communicate using the site. ‘Facebook at Work’ will allow users to share documents, direct message […]

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November 11th, 2014

Facebook’s new Messenger service reaches 500 million users

Since its launch in 2011, Facebook Messenger has drawn in over 500 million users across the globe. This places it as one of the most popular apps in the entire world, falling just behind the likes of Twitter, Youtube and Google Maps. Facebook made changes to their messaging service in April which resulted in users […]

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November 4th, 2014

Study reveals Facebook’s most common scams

A study, which has been observing Facebook Users over the past two years, has found that over 850,000 scams have targeted the social media site. The scams share similar traits, so we can look for common warning signs before clicking on any unfamiliar link. They promise users exclusive content and freebies in an attempt to […]

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October 30th, 2014

Google launch research into lifesaving medicine!

The multi-billionaire company never ceases to amaze the public with their new developments and technology. It was only this year Google launched their Glass range, which allows users to surf the internet, take pictures and call friends by using their specs. Google have now taken it one step further with their latest investment. They plan […]

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October 28th, 2014

Twitter shares fall in quarterly review

Despite the increase in users, Twitter’s investment shares have dropped. The recent report shows that although the company has increased its users by 23% since the last review, it has lost shares of 8-9%. The site has directed its focus heavily into mobile usage, with many of us using this method to connect rather than […]

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October 27th, 2014

Facebook Say No to Like-Gating

Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]

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October 23rd, 2014

Google’s Piracy Stance highlights legal sites, £1 at a time

Google has announced changes to its search engine in an attempt to curb on-line piracy. The search giant has been the centre of a piracy-controversy for some time due to their listings displaying quick and easy means of downloading pirated material. The on-going dispute has seen those within the entertainment industry argue that any sites […]

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October 23rd, 2014

It’s finally here, Penguin 3.0!

Last week, Google confirmed that they had updated their spam detecting software. For those of you that aren’t aware of what Penguin is, it’s an algorithm update which gives over-optimisers a slap on the wrist for misbehaving. These sites go against Google’s publishing guidelines, using misleading or manipulative information to get you over to the […]

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October 7th, 2014

Cheryl Cole, most dangerous internet celebrity?

If you have ever been caught out by internet viruses or spam, you’ll know just how easy it is to click on the wrong thing. And it is not always easy to tell which content is riddled with malware and which is completely safe. McAfee, a leading computer protection company, has named Cheryl Cole as […]

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October 2nd, 2014

Ello, goodbye adverts!

Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about. Created by Paul Budnitz, Ello was […]

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October 1st, 2014

Are you intrigued or irritated?

With social media taking the world by storm, the majority of users will be all too familiar with the pages ‘you may like’ section. Whether these sorts of adverts intrigue or irritate you, it is clear that they do play a vital role in the everyday interaction that appears on the likes of Facebook and […]

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September 29th, 2014

Google v Murdoch

Last week, Robert Thompson sent a letter of complaint to the European Commission, stating that Google is a ‘platform for piracy and the spread of malicious networks.’ The Chief Executive and his boss, Rupert Murdoch, have previously publicised their dislike of the company with regular social media posts over the past few years. In his […]

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September 26th, 2014

Latest Google Panda Update Released

Google has recently announced that the latest version of its Panda Update has been released. The “slow roll-out” began earlier this week and was confirmed through a post on Google+. The Panda update is designed to penalise “thin” or poor content from ranking well and will affect around 3-5% of search queries worldwide. The update […]

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September 26th, 2014

DuckDuckGo Blocked In China

The increasingly popular anonymous search engine DuckDuckGo has recently been blocked in China, according to recent user reports. The findings were confirmed by the search engines founder and CEO, Gabriel Weinberg. Checking which websites are blocked in China can be done by visiting the website GreatFire.org, which shows that the website has actually been blocked […]

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September 15th, 2014

Google Adwords Increases Visible Text

Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]

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September 12th, 2014

Will your posts be disappearing on Facebook?

Facebook has started experimenting with a timed post similar to the messaging app Snapchat, letting users set an expiration time on their posts. Time ranges from one hour through to a week and can be added to posts on the pilot function for its iOS app. This automatic deletion mimics the feature of Snapchats disappearing […]

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September 8th, 2014

Continued Changes to Google Search Results

With subtle changes to things which we see every day, it can sometimes be difficult to see the transitions. Popular websites such as Google and Facebook have changed in a wide range of ways throughout their life spans. From complex coding changes which improve functionality through to overhauls of services and aesthetics, these changes rarely […]

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September 2nd, 2014

Old browsers to be served an out-of-date Google homepage

If you are using an older version of your browser, you could find yourself looking at an outdated version of Google’s homepage and image search. Over the weekend it was reported through an official Google forum that many people were seeing a version of Google that stems back to 2013. This version lacks some of […]

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August 28th, 2014

A small step in the right direction for your Facebook news feed…..

What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]

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August 22nd, 2014

BREAKING: Onion Not Real

Most of us have come across satirical humour on-line in one way or another; some of us have even been fooled by an article that looks legitimate until we look closer at the sources. Recently, ‘The Onion’, a site dedicated to satirical humour, has been causing waves around the internet by having their articles shared […]

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August 21st, 2014

Greggs PR leaves a good taste in the mouth

Greggs has been in the news recently for all the wrong reasons, but it has managed to survive the bizarre incident with minimal loss of face and may even end up benefitting from the publicity. Last Tuesday, the famous bakery chain had a rather unfortunate image associated with it when “Greggs” was searched for in […]

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August 15th, 2014

Premier League moves the goalposts on Vine

With over 40 million users world-wide, Twitter-owned ‘Vine’ has created a sensation with thousands of teenagers using the platform. Vine encourages it’s users to record themselves doing something that other users, known as ‘Viners’, may find interesting. Fans are taking to the internet to post their own six second clips, known as ‘Vine’s’ in the […]

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August 8th, 2014

Google’s reward to secure websites – HTTPS encryption for better ranking

Google is now encouraging all webmasters to implement HTTPS encryption across whole websites, in order to reduce or prevent hacking. HTTPS stands for Hypertext Transfer Protocol Secure and means that anything sent through this protocol is considered to be secure. The protocol provides an extra layer of protection and help to prevent hacking attempts on […]

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August 6th, 2014

Is SEO finally dead?

Search marketing has undergone a transformation in recent years with the much publicised Google updates with creative names including Panda, Penguin and Hummingbird, but has this led to the demise of Search Engine Optimisation altogether? The answer depends on your point of view and what you understand by SEO. If you think of SEO as […]

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July 8th, 2014

M&S Website sales drop following new site launch

Marks and Spencer has reported a large drop in on-line sales after moving across to a new website. This goes to show that even the largest companies can get it wrong when it comes to e-commerce and upgrading systems. This story is a perfect example of why it is vital that great thought is put […]

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June 27th, 2014

Google unveils domain name registration service

Google has recently unveiled plans to launch their own domain registration service (DNS), which will allow customers to search, find, transfer and purchase domain names. Businesses are continuing to expand into the on-line marketplace and this move from Google offers another option for registration. This new service gives greater choice for those looking to register […]

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June 24th, 2014

Google Glass Hits UK

Google Glass Explorer program has finally reached the UK and you can go and explore the Google Glass headset in London this weekend. We’re the second country after the USA to get a ‘Basecamp’, and the opportunity for over 18s to buy a prototype set – for £1000. Developers are the target market, with Google […]

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June 18th, 2014

Facebook Launches Slingshot – Picture Messaging App

Facebook has launched a new picture messaging app called Slingshot. The downloadable app, created by Facebook’s Creative Labs division, boasts features including sharing photos, videos and ‘reaction shots’. It is designed to encourage participation, interaction and content creation. The Facebook app’s creators said: “With Slingshot, we wanted to build something where everybody is a creator… […]

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June 9th, 2014

Is your website in danger of becoming extinct?

With the increasing pace of technology, most websites now have a lifespan of just 3 to 5 years. Without regular updates and re-development, it is easy for a site to get left behind, losing potential business opportunities and sales. Many crucial elements of search marketing now, hadn’t even been thought about even just 3 years […]

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May 23rd, 2014

Are you keeping up with your SEO?

Just because you knew the best SEO practice in 2010, it doesn’t mean that the same tactics will work today. The basics of good SEO are continually evolving and failure to keep up with the times can have serious consequences on your website’s rankings. 1.           Do not take your search ranking for granted Getting ranked […]

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May 15th, 2014

The “Right to be forgotten” law will be fresh in the mind of Google for quite some time

It was ruled yesterday by a top EU court that Google must amend some of its search results at the request of the every-day public in what is set to be a test of the “right to be forgotten” law – a law which states that “inadequate, irrelevant or no longer relevant” information about an […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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May 2nd, 2014

New Audience Network launched by Facebook

Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 25th, 2014

Facebook advertising revenue up on mobile

The social networking site Facebook has revealed a huge increase in its profits during the first quarter of this year, surpassing the predictions of analysts. The latest report shows profits of $642m (£383m) for the Period January to march 2014 and Facebook claim that this growth is due to mobile advertising, which has increased revenues […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 24th, 2014

Top Tips for Mobile SEO

This year, mobile SEO continues to be a much more significant part of Piranha’s offerings. As the online marketing industry continues to evolve, shape-shifting on an almost daily basis, it is imperative that we keep abreast of the latest developments, on behalf of our clients. As the number of people that are electing to access […]

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April 17th, 2014

Google’s profits down

Despite reporting profits of $3.45bn (£2.05bn), the technology giant Google’s shares have dropped 5%. Speculations for why this has happened have led to some interesting conclusions. With Google’s recent branching out to developing drones, Google Glass and phones as well as thermostats and fire alarms, analyst Larry Magid has stated to the BBC: “Some of […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 10th, 2014

A few things for businesses to think about following the latest Facebook redesign

Another update to the Facebook Timeline Page has been announced this week. Facebook officials insist that the new design has been streamlined further to enhance Pages, making it easier for users to find and use the tools they use most often, although some sceptics have suggested that it’s because the old design was too advanced […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 8th, 2014

Many Companies are asking: “Is SEO still relevant?”

The answer for any business whether new or established is “Yes”. Although the landscape has shifted it has mostly been to the benefit of creative SEO specialists who practice White Hat SEO who favour a long term strategy for long term security. Google has taken an aggressive approach against Black Hat link building tactics such […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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April 1st, 2014

It’s new and exclusive to Piranha – ‘Sensory Optimisation’

It’s the internet development everyone has been waiting for. Developed by Piranha Internet in Preston, England, Sensory Optimisation is set to take the online community by storm. Sensory Optimisation embraces all the senses through the development of ‘Resonating Pixels’ which greatly enhances the user experience. The technology allows the user to touch, feel and even […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 27th, 2014

Facebook buys Oculus

Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 21st, 2014

4 SHORTCUTS TO TRADE SHOW SUCCESS

As a full service agency, although the team at Piranha are best known for their web design and on-line marketing expertise, there are a number of other promotional services that we are able to provide. For example, our team can ensure that your exhibition stands, for those all-important upcoming events on the 2014 calendar, are […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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March 7th, 2014

A few reasons why businesses should use Social Media

If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
March 3rd, 2014

We have a winner!!

We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]

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February 20th, 2014

Facebook announces purchase of WhatsApp

Facebook has decided to bring WhatsApp into the fold Mark Zuckerberg announced his great excitement at the successful purchase of WhatsApp. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want.” The internet […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 11th, 2014

Win a New Website or SEO Package from Piranha

Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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February 5th, 2014

Facebook celebrates its 10th birthday!

Well done Facebook for reaching 10, and being the biggest social network in the world, with over one billion active users (around a quarter of the world’s population). 29 year old Mark Zuckerberg is rightly proud of his creation, which has become ubiquitous to the point where it is unusual not to have an account. […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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January 27th, 2014

WHAT IS A LANDING PAGE?

A well-executed SEO campaign, involving the use of techniques such as directory listings, off-site blogs and social media can significantly improve the amount of relevant traffic that your website attracts. However, there is only so much SEO can do for you, if your site isn’t set-up to make the best of the traffic that you’re […]

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Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
January 21st, 2014

ON-SITE SEO: THE BASICS

At Piranha we have been performing on-site SEO on client’s sites for over a decade. Often sites will come to us with very fundamental issues, from an SEO perspective. It can often be the case that web design and development companies without SEO expertise can set up a website that looks impressive, on a superficial […]

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January 16th, 2014

YouTube forced to change comment feature twice in two months

Online video content giant Youtube has instituted a new feature which will allow its users to handle all aspects of comment management in one area. Users will now be able to view, reply to and moderate viewer’s comments on their videos, from a single dashboard. Youtube’s move has come as a response to much complaint […]

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December 19th, 2013

UK Google searches for 2013 topped by Facebook

Google has this week released the UK’s most searched for terms for 2013 and revealed that Facebook is in number one spot. In second place is the YouTube video service and in third place, Google. Other sites making it into the top 10 included Argos, Ebay and Amazon. BBC News and the Daily Mail also […]

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December 19th, 2013

Auto-play videos launched on Facebook

Facebook is to begin showing video advertisements on its news feeds, starting with adverts for the film Divergent. Some analysts believe that the introduction of the video advertisements will alienate users. An analyst with the research firm IDC, Alys Woodward, said “It sounds as if they are doing it in a reasonably sensitive way but […]

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December 13th, 2013

Twitter reverses changes on blocking rules

Yesterday, Twitter announced changes to how users could block other users. Today, less than 24 hours after the changes were made, Twitter has reverted back to the old rules, following an outcry. Originally, if a user was blocked from an account, it meant that they could no longer follow or have any interaction with that […]

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December 12th, 2013

2013’s UK Twitter topics topped by sport

The top subjects that UK users have tweeted about this year have been revealed and whilst music, babies and ‘twerking’ have proved popular, it is football that has taken the top spot, and the majority of the top ten chat topics. Over 25,300 tweets per minute were sent following the birth of Prince George and […]

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December 10th, 2013

Create your own Street View on Google

A new tool has been revealed by Google which allows users to create and share their own Street View from any location. The Street View, which can show a 360 degree virtual tour of anywhere in the world, is created by connecting a selection of photos and can then be published and shared on Google […]

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November 27th, 2013

New web address suffixes made available

A selection of new web address suffixes have been made available as the net names system goes through a major change. Available to the general public towards the end of January 2014, the new suffixes, including .guru, .lighting, .singles and .camera are only open to applicants with a registered trademark and were formally known as […]

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November 18th, 2013

Measures agreed by Microsoft and Google to block images of abuse

In response to mounting political and public pressure, Google and Microsoft, two of the leading search engine companies, have both agreed measures which will make it much harder for users to find images online of child abuse. Google chief executive Eric Schmidt said “New software is to be introduced that will automatically block 100,000 “unambiguous” […]

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November 14th, 2013

$3bn bid from Facebook is rejected by Snapchat

According to the Wall Street Journal, the image messaging firm Snapchat has rejected a $3bn (£1.9bn) acquisition offer from the social networking site Facebook. Snapchat, founded by Evan Spiegal and launched in September 2011, is a hugely popular mobile app which allows its users to send each other photographs that automatically delete only a few […]

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November 14th, 2013

Another Piranha client wins a top award

Another digital client of Piranha has claimed a top business award, and this time it’s Scancapture that has won ‘Business of the Year’ at the Downtown Lancashire Business Awards. All the team at Piranha would like to congratulate the MD, Steve Smith on this outstanding achievement. Check out their website designed by Piranha http://www.scancapture.co.uk/ . […]

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November 8th, 2013

Twitter shares increase by 73% in value on stock market debut

Twitter shares made their début on the New York Stock Exchange on Thursday 7th November 2013 and by the close of play had reached $44.90 (£28) per share – a 73% increase on their initial price offering of $26 (approx.£16). Over 13 million shares were traded and the increase in share price meant that Twitter […]

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October 21st, 2013

Google shares rocket

On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net […]

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October 17th, 2013

Twitter chooses New York Stock Exchange over Nasdaq

Twitter has surprised many by announcing that it has chosen to sell its shares on the New York Stock Exchange, rather than the more technology-focused Nasdaq. The announcement came on Tuesday 15th October 2013 following an update to Twitter’s Securities and Exchange Commission (SEC) filing. They will trade under the stock symbol TWTR. Many people […]

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October 17th, 2013

Facebook relaxes restrictions for teenagers

Facebook users aged 13 to 17 will now be able to add posts publicly on the site. Previously, anyone under the age of 18 using the social networking site was only allowed to share posts with ‘friends of friends’. This change will also see those users in the 13-17 year-old bracket being allocated a default […]

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October 11th, 2013

Decline in PC sales continues

Tablets continue their rise in popularity as figures released this week show that global shipments of PC’s have slumped again for the sixth consecutive quarter and are now down to their lowest levels since 2008. In the three months leading up to September, research group Gartner revealed a drop of 8.6 per cent in shipments […]

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October 4th, 2013

Ads to appear in Instagram’s US photo streams

A posting on Instagram’s website has revealed that the photo sharing service is to start putting advertisements on the photo streams of users in the United States. Instagram, which currently has 150 million users, launched in 2010 and was bought by Facebook for $1bn (£619m) in 2012. It has yet to make a profit. Instagram […]

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September 27th, 2013

(Not provided) on organic keyword searches increase

Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not […]

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September 23rd, 2013

Bing revealed as the default search engine for iOS7

The eagerly awaited iOS7 has been launched by Apple and is the system to be used by both tablet and mobile devices. There have been a number of small additions to the new system but the most significant change noticed by users is a switch to Bing within the Siri personal assistant system. Previously, Google […]

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September 23rd, 2013

Logo and search page revamp for Google

The world’s most visited web address – Google – has begun rolling out changes which sees a redesign of the homepage and features a new, reshaped logo, plus the replacement of the old menu bar with a smaller selection of links on the right hand side of the page. The changes are the first to […]

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September 13th, 2013

Facebook shares surpass heights of May 2012 debut

Facebook have this week seen their share prices surpass their previous high of $45 (£28) which was reached on their first day of trading in May 2012. Prices reached $45.05 in New York by midday on Wednesday 11th September 2013, rising 3.3%. The demand for shares was huge when Facebook made its stock market debut […]

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September 13th, 2013

Twitter planning to join the stock market

Twitter has announced that it plans to join the stock market in what is considered to be the most keenly anticipated flotation since Facebook joined in 2012. In reference to the official documentation required to join the stock market, the company tweeted “We’ve confidentially submitted an S-1 to the SEC for a planned [initial public […]

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August 19th, 2013

Using Facebook ‘makes people feel worse about themselves’

A recent study has found that the sense of well-being and the satisfaction with life of young adults can be reduced if they use Facebook. The research, carried out by the University of Michigan found that checking Facebook made people feel worse about both issues. It also revealed that the more people browsed, the worse […]

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August 13th, 2013

Smartphone tracking bins called to a stop by City of London

Following concerns raised by the privacy campaign group Big Brother Watch, a company that has recently installed ‘tracking devices’ into recycling bins in London to track the smartphones of people passing by has been asked by The City of London Corporation to stop. The company – Renew London – has installed the devices into 12 […]

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June 18th, 2013

Hashtags coming to Facebook

The social network Facebook has announced that it is to make hashtags available to a selection of Facebook users. It is believed that the introduction of these hashtags will make it simpler to search for content on the network site and allow brands to integrate it into their broader social marketing undertaking. Although there are […]

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May 3rd, 2013

Linkedin shares drop after weak forecast

Following the release of a weaker-than-expected forecast for the current quarter, shares in Linkedin dropped by more than 10% in after-hours trading in New York. Analysts had expected revenues of around $359m (£230m) for the April to June quarter, however, Linkedin announced it expects revenues of between $342m to $347m (£220m to £223m), raising concerns […]

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May 2nd, 2013

Facebook continues to be bolstered by mobile revenue

With Facebook audiences reaching an average of 1.1bn per month, figures released recently show that in the last quarter, Facebook’s revenue rose 38% year-on-year to reach $1.46bn (£938bn). This rise is based largely on its ability to monetise its mobile audience. In the three months up to 31st March 2013, advertising revenue reached $1.25bn (£803m), […]

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April 17th, 2013

Mobile spending predicted to double in twelve months

Following recent research, it has been suggested that spending via mobile devices is set to double over the next twelve months. Mobile spending has risen 55% compared to last year, however, with the promise of universal 4G coverage – offering speeds around five times faster than most current connections – reaching 98% of the UK […]

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April 17th, 2013

No advertising allowed on the Google Glass

Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device. The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps. The […]

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February 8th, 2013

20% of Facebook ad spend goes on mobile users

Recent research has revealed that despite its premium cost, one in every five pounds (20.3%) spent on Facebook advertising now targets mobile users. The claims were made after research was carried out by one of Facebook’s strategic preferred marketing developers, media agency Kenshoo Social and followed analysis of more than 2m Facebook ad clicks and […]

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February 8th, 2013

Search returns bolstered by Twitter

Following an overhaul of its mobile properties, twitter is rolling out search functionality improvements which allow users to find historical posts on the network. Until now, Twitter’s returns only showed tweets posted within the last seven days but once the updates are in place, users will be able to find posts dating back longer than […]

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February 8th, 2013

Shares leap by 10% as LinkedIn report quarterly profits

The social networking website LinkedIn has reported quarterly profits that are double those expected, resulting in shares rocketing by 10% in after hours’ trading. LinkedIn, the primarily business-focused social networking site, announced that the profits for the fourth quarter were $40.2m (£25.5m), double the amount that those watching the company had expected. The growth is […]

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December 13th, 2012

Surprise results as Google reveals their top net searches in the UK for 2012

Many would have backed ‘The Olympics’ to be the top search term in the UK in 2012 but surprisingly, it was beaten by ‘Euro 2012’, according to recent figures released by Google. According to the annual Google zeitgeist report, which lists 2012’s most searched-for terms, ‘Olympic Tickets’ came in second. Rio – host of the […]

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November 30th, 2012

Group member’s glitch prompts Facebook investigation

Facebook is investigating a glitch in their system which has resulted in some of its members being re-registered into groups that they have previously left. The group facility is promoted as a ‘private space’ which allows family, friends, pupils in a school class and co-workers to share polls, chat messages and updates between each other […]

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November 8th, 2012

Google’s UK market share drops to below 90%

Figures released in October by Experian Hitwise, a company that monitors web traffic, suggest that of all searches of the web made in the UK, 89.33% were made using Google. This dip puts Google at its lowest percentage of market share in five years. Microsoft’s Bing, which is Google’s main rival, now has 5 % […]

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October 23rd, 2012

CIM criticised by ISBA following contentious research

A recent survey by the Chartered Institute of Marketing has revealed that an incredible 85% of parents are oblivious to the existence of the Government-supported ParentPort website. The website, set up in October 2011 following a Government-commissioned review into the sexualisation and commercialisation of childhood known as the Bailey Review, allows parents to find out […]

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October 12th, 2012

OFT instruct online retailers to change their websites

Following a check of 156 popular UK websites by the Office of Fair Trading (OFT), it has been reported that more than a third of those could be breaking consumer laws. The OFT have found that of the 156 websites checked, 62 may not be complying fully with the consumer protection law. The checks revealed […]

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October 12th, 2012

Vulnerability found in Mozilla Firefox browser upgrade

Following the discovery of security vulnerability, the most recent version of Mozilla’s Firefox browser has been taken offline. Although the download was taken offline within 24 hours of being released, it is believed a number of users had already upgraded to version 16. Whilst users who had upgraded wait for a fix to be released […]

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October 5th, 2012

Facebook users pass the one billion mark

Facebook has announced that it has surpassed one billion users a month. Founder Mark Zuckerberg announced the milestone on US television on Thursday 4th October 2012. Since its early beginnings at Harvard University, Facebook users have befriended each other 140.3 billion times. The site, launched in 2004, can now boast 1.13 trillion ‘likes’ 219 billion […]

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September 27th, 2012

Is Facebook purging fake ‘likes’?

Following an admission by Facebook that approximately 8.7% of its users aren’t actually ‘real’, independent data suggest that the social network has begun a purge of fake ‘likes’ across its pages. Pagedata has claimed that many of Facebook’s heavily ‘liked’ pages experienced an unexpected and unusual drop in numbers on Wednesday 26th September 2012. Texas […]

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September 5th, 2012

Nominet proposes .uk internet domain

A three month consultation is under way following a proposal by Nominet to offer firms based in the UK shorter internet domain names, backed by added security features. If the proposal goes ahead, businesses will have the chance to register their web address as www.name.uk . To register the new .uk address, the company must […]

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August 29th, 2012

Changes to Twitter API anger developers

Twitter’s recent overhaul of its API (Application Programming Interface) and changes to Twitter’s rules sparked an angry reaction from developers and users of the social network site. The changes affect third-party applications. They mean that any new app aiming to serve over 100,000 users must get specific permission from Twitter before going ahead. If an […]

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August 20th, 2012

Facebook Shares Fall Again Following the end of the First Lock-up Period

Following the end of the first lock-up period, Facebook shares have fallen heavily. At the close of trade in New York on Wednesday 15th August 2012, shares had fallen by over 6% from $20.74 to $19.87. Around 421 million shares have been trading since May 2012, when the shares were floated at $38 each. On […]

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August 20th, 2012

File-Sharers Respond to Googles Anti-Piracy Move

Isohunt and The Pirate Bay, two main file-sharing websites, have claimed that more traffic will be driven to Google’s home pages following the changes in the way that Google organises its search results. Despite this claim however, both The Pirate Bay and Isohunt claim that Google is not their principle source of traffic. Gary Fung, […]

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August 20th, 2012

UK Magazine Slump Headed by Women’s Weekly Titles

The latest figures released by the Audit Bureau of Circulations (ABC) have revealed that in the first half of the year, women’s weekly titles saw a drop of 10.8% – one of the biggest declines in the consumer print magazine sector. This decline, alongside big drops in the men’s lifestyle and celebrity sectors, saw an […]

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June 14th, 2012

Twitter advertising campaign banned

Following a ruling by the Advertising Standards Authority, the UK’s advertising watchdog, a Twitter advertising campaign by Nike has been banned. The ruling came about after just one complaint was received about two tweets posted by Manchester United footballer Wayne Rooney and Arsenal player Jack Wilshire in January 2012. The tweets were posted at the […]

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June 8th, 2012

Consumers find Social media advertising least acceptable

A recent study of 2,000 consumers has revealed that social media is the least acceptable media channel for advertisers. Of the 2,000 consumers polled, only a third (37%) said they were happy to see advertisements on social media sites such as Facebook and Twitter – the lowest total for any media. A fifth of the […]

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June 8th, 2012

Smarter search from Google

In a bid to provide more information directly on its own pages, Google has revamped its search engine so that instead of simply matching keywords on its results, it will provide more context. Results shown on Google previously have been based on historical data on search habits and keywords. Known as ‘The Knowledge Graph’, the […]

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June 8th, 2012

MoneySavingExpert.com sells for £87m

Martin Lewis, the high profile finance campaigner and commentator is believed to have sold his website – MoneySavingExpert.com – for up to £87m. Martin will receive £35m initially, along with shares in MoneySupermarket to the value of £25m. A further payment or £27m may be payable in cash and shares in three years time. The […]

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May 31st, 2012

New Internet top-level domain name claims released by Icann

Following the recent glitch which resulted in lengthy delays in companies registering via the TLD (top level domain name) application system – set up to allow organisations to apply to buy web addresses ending in their brand names – the Internet Corporation for Assigned Names and Numbers (Icann) has released the full list of submissions. […]

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May 31st, 2012

Facebook more valuable than Disney

Following the launch of Facebook on the New York Stock Exchange on the 18th May 2012, it has been revealed that it is the largest flotation in history achieved by an internet company with shares being priced at $38 (£24). It is also the third largest initial public offering (IPO) ever. General Motors tops the […]

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May 30th, 2012

The most offensive adverts of all time?

A recent list of the most complained-about adverts of all time, released by the UK’s advertising watchdog has shown some surprising results! The advertising watchdog has put together the adverts from the past fifty years that have gathered the most complaints, to coincide with its 50th anniversary. We would all be forgiven for expecting sex, […]

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May 23rd, 2012

Complaints triple as charities turn to email fundraising

Charities are facing the risk of alienating supporters as complaints from email fundraising communications rose by a huge 282% last year, a recent report has revealed. Charities are moving over from the direct mail approach to email campaigns in a bid to reduce costs and target a more specific audience but the poor use of […]

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May 16th, 2012

OFT warns affiliate marketers

Companies running affiliate marketing programmes have been warned by the consumer protection watchdog that they must punish affiliates carrying promotions which are misleading, otherwise they will face legal action. MoreNiche, which runs a network of online shops and affiliates marketing and selling a variety of products including teeth whitening and diet aids, is one of […]

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April 27th, 2012

Is Facebook Ready to Float?

Facebook, the social networking company, was thought to be working towards 17th May 2012 to float on the NASDAQ stock exchange after it lodged its initial public offering (IPO) documents in February of this year. However, with Facebook’s recent spending spree, it is rumoured that this highly anticipated arrival on Wall Street might not take […]

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April 27th, 2012

ICANN’S Net Suffix Deadline Still Uncertain Following Glitch

The Internet Corporation for Assigned Names and Numbers (Icann) is still trying to get to the bottom of the technical issues which have hit their TAS systems following the disclosure to some applicants of other users’ details. The TLD (top level domain name) application system was set up to allow organisations to apply to buy […]

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April 27th, 2012

New Rules for the Marketing and Advertising of Alcohol Across EU

Eight of Europe’s largest drinks manufacturers have joined together and agreed to implement rules on the marketing of alcohol which will be used right across the continent. Working alongside the World Federation of Advertisers (WFA) and the national trade association, Pernod Ricard, Carlsberg, Bacardi, Heineken, AB InBev, Brown-Forman SAB Miller and Diageo will look to […]

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April 27th, 2012

Marketing Budgets Lagging as Marketers’ Confidence Increases

Despite the latest news that the UK has fallen into a double-dip recession, a recent survey has revealed that the confidence of marketers in their own company’s prospects has reached a two year high. The study questioned 300 senior marketers and almost 40% of those polled said that they were more optimistic about their company’s […]

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March 23rd, 2012

Groupon Given Three Months to Improve its Operations

A UK regulator has told the voucher company Groupon that it has three months to improve its operational practices after the discovery of “widespread” examples or breaches in the consumer protection rules. The discovery was made following an investigation by the Office of Fair Trading, which raised concerns over “refunds, pricing, unfair terms, advertising and […]

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March 23rd, 2012

Digital Revenue vs Print Revenue

Forecasters from a leading media agency are predicting that the amount of money spent on digital advertising will, for the first time next year, outstrip print revenues from newspapers. Initial forecasts for 2013 predict that the global advertising market will increase by around 5.8% for print and digital combined, only a fraction below the forecast […]

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March 23rd, 2012

Nominet Register the 10 Millionth .uk Website!

Steven Northam – founder of the Hampshire-based company SN Technologies has registered the ten millionth web address ending in .uk. This landmark registration was made on the behalf of the photography based publication swarvemagazine.co.uk which is due to hit the press in the summer. Nominet, who this landmark site was registered with, took charge of […]

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February 23rd, 2012

Can Search Engine Results be Trusted?

Is it really possible to accurately measure the popularity of someone or something by the number of results generated via a Google search on the internet? A simple name search, run on three different computers in the same office and within feet of each other, brought up figures varying from 285,000, to 325,000 to a […]

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February 11th, 2012

Advertisers Warm to the Sun on Sunday

The Sun on Sunday is set to launch this Sunday and already, big names such as Morrisons, Ford, Tesco and the News Corporation owned company, Sky, are amongst just some of the advertisers planning to allocate spending on the new publication. The initial launch on Sunday 26th February 2012 will see a print run in […]

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February 3rd, 2012

Beware the Pitfalls of Mobile Phone Advertising

A recent survey of over 2000 members of the British Public has revealed that for almost 65% of us, the mobile phone is the most unpopular device on which to receive uninvited advertising. Of the 2,054 people who completed the survey, the average person is registered to receive correspondence from around three or four of […]

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January 22nd, 2012

Increase Marketing Spend in Lean Times

It is a well known fact that “companies that invest in marketing during a recession” are more likely to survive, and those that do are also more likely to win market share when the good years return. A great deal of evidence suggests that it’s not a good idea to reduce marketing spend during a […]

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Posted on
January 12th, 2012

Direct Mail is Live and Kicking

As companies have moved resources into digital marketing it has left in its wake a “quieter” market place for traditional direct mail. As the amount of direct mail, especially business to business has dropped in some markets, then it has left a less congested market for companies to get their message across. One key factor […]

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Posted on
January 3rd, 2012

Is Google Adwords Loosing Its Shine?

The average price paid by marketers for cost-per-click (CPC) ads dropped 8% in the quarter, as users migrated from the desktop to mobile platforms, which are seen as less valuable by advertisers than larger screens. Google says the decline in CPC rates was due to changes in its advertising formats, which has driven the sharp […]

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