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Posted on
October 27th, 2017    

Is Your Business Ready for Black Friday and Cyber Monday?

Did you know that in 2016, British shoppers spent £5.76bn on Black Friday and Cyber Monday weekend? This proves that it is a great opportunity to boost your sales, no matter what industry you work in!

With this in mind, is your business ready?

Why is Black Friday and Cyber Monday so popular?

The reason that Black Friday is so popular is because it falls on the last Friday of November and is considered the start of the Christmas shopping season.

Businesses around the world offer great deals exclusively this weekend and people see this big sales weekend as a chance to grab some bargains, whether it’s a gift for their family and friends, or even a little something for themselves.

Where did it come from?

Black Friday and Cyber Monday originated in the US but have since become extremely popular in the UK.

Black Friday has been around in America since the 1940s and first began in Britain in 2010 when Amazon began offering discounts.

In 2013, supermarket Asda joined in and reduced the price of their TVs, laptops and other goods.

Many retailers noticed the success of Black Friday and decided to offer promotions the following year.

Cyber Monday was then introduced to encourage consumers to shop online, not only offering exclusive discounts but also meaning they could avoid chaos and queues.

When is it?

This year, Black Friday is on the 24th November and Cyber Monday is on the 27th, which is just under a month away.

What does your business need to do?

If you plan to offer special promotions or reduce the price of your products, you need to think about this now!

Any special offers will usually require discount codes creating for your customers to use.

You may need to create new banners and landing pages for your website to support these promotions.

You will also need to think about how you let everyone know about your deals via e-shots, Google & Bing Ads, or on the appropriate social media platforms, which all takes time.

If you would like help getting ready for Black Friday and Cyber Monday, get in touch with Piranha today. The sooner you prepare, the better!

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