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  • Posted on
    January 12th, 2012

    Direct Mail is Live and Kicking

    As companies have moved resources into digital marketing it has left in its wake a “quieter” market place for traditional direct mail. As the amount of direct mail, especially business to business has dropped in some markets, then it has left a less congested market for companies to get their message across. One key factor in getting your message over successfully is the amount of “noise” your customers are subjected to, as the marketing channel gets quieter, then your message is more likely to be seen. If digital communication was so good then the online giants of the world like Google...

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