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  • Google_Blog

    Posted on
    June 14th, 2019

    Google’s June 2019 Core Update

    On the 3rd June 2019, Google released an update to its core algorithm. There’s nothing news-worthy about minor Google updates (as the specific details of each update are never revealed). Unusually, however, the search giant chose this time to notify webmasters in a series of official announcements. This almost unprecedented move shows that the core algorithm updates were major in nature and worthy of specific acknowledgement: something Google does not do very often. But what did these updates change? And how have these changes affected your website? Keep reading to learn the answers to these questions and more! Making it Official Google constantly releases...

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  • Google+ Shuts Down

    Posted on
    February 6th, 2019

    Google+ to Shut Down

    Google has confirmed its decision to shut down its struggling social network, Google+. The search engine first announced the move back in December 2018, citing among its reasons “low usage and challenges involved in maintaining a successful product that meets consumers’ expectations.” Google+ is now due to shut down for consumers on 2nd April 2019. A Brief History of Google Plus Google+ was launched way back in 2011 and is Google’s fourth foray into the world of social networking. The network grew substantially over its first couple of years, and by 2015 had amassed an active user base numbering 111 million people. Although...

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  • Google's 20th Anniversary

    Posted on
    October 5th, 2018

    Google Celebrates 20th Anniversary

    Google has recently celebrated its 20th anniversary. To mark the occasion, we thought we’d take a broader look at the search engine which so many webmasters depend on for their livelihoods. It’s hard for us young digital marketing whippersnappers to imagine a world without the search giant. Few inventions have shaped the world more than that of the Internet, and even fewer companies have monopolised a public resource to such a degree as Google. The largest search engine on the planet, and with a parent company that counts itself as one of Earth’s most successful, Google now processes over 40,000 worldwide search queries per...

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  • general-seo-banner-2

    Posted on
    August 24th, 2018

    Google Medic Update Fallout

    On the first week of August, Google rolled out a major search algorithm update that was named by Barry Schwartz – a prominent member of the SEO community – as the “Medic Update”. Although Google releases minor tweaks to its algorithms on a daily basis, this was revealed to be a ­broad core update. Broad core updates indicate a major shift for the SEO industry and generally affect the traffic of millions of websites almost overnight. Although some webmasters might disagree, the Medic Update didn’t get its name from needing an ambulance after analysing your traffic the next day! It was so named...

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  • pageloading6

    Posted on
    August 3rd, 2018

    Google: Ready, Set, Load!

    Google has rolled out an important new speed update. First announced back in January 2018, this update will penalise very slow websites in search engine results pages (SERPs). If your website is slow, it may now appear lower in Google’s rankings than it did before. But fear not! If you’re worried about the speed of your website, Piranha can help! Call 01772 888331 today. Without further ado, let’s take a look at why speed is a ranking factor and which kind of sites are likely to be affected by Google’s latest major algorithm update! Why is Speed Important? In recent years, the number of...

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  • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    June 20th, 2018

    Fresh Content & SEO

    Content has become an increasingly key factor in the world of SEO. It’s easy to see why; Google’s very own Webmaster Guidelines advise website owners to ‘make pages primarily for users, not for search engines’ and to consider what makes their websites ‘unique, valuable or engaging.’ Content is the building blocks of all websites. It’s impossible to make your website individual and useful without it! But it’s not enough to simply fill up your site with page after page of meaningless words. Google emphasises the need to make your website useful to readers. This is done either by answering their questions,...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    April 19th, 2018

    Google Rolls Out ‘More Results’ on Mobile

    Did you know that in 2017, mobile accounted for 50.3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience. Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine giant announced it was testing the feature, so this move isn’t unexpected. Instead of having to click page 2, 3 etc to get to the next set of results, you can now simply click on the ‘More results’ button. The results will be loaded on the same...

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  • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    October 30th, 2017

    Batman & Google Voice Search

    2017 is nearing its conclusion, but the world of SEO keeps on spinning! This is the first article of a series on up-and-coming search optimisation trends to sink your teeth into. Whilst the same facets of SEO are still relevant (we’re talking backlinks and content), 2018 will see the rise of newer search factors and channels. Without further ado, let’s take a look down the rabbit hole…

    Ok, Google

    Voice search is the future of SEO. That might sound like a sweeping statement, but the advent of smartphones and smart technologies for the home has already firmly taken hold. Ask yourself: why bother typing in a...

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  • black-friday-image-2

    Posted on
    October 27th, 2017

    Is Your Business Ready for Black Friday and Cyber Monday?

    Did you know that in 2016, British shoppers spent £5.76bn on Black Friday and Cyber Monday weekend? This proves that it is a great opportunity to boost your sales, no matter what industry you work in! With this in mind, is your business ready? Why is Black Friday and Cyber Monday so popular? The reason that Black Friday is so popular is because it falls on the last Friday of November and is considered the start of the Christmas shopping season. Businesses around the world offer great deals exclusively this weekend and people see this big sales weekend as a chance to grab some...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    September 25th, 2017

    Mobile-First Index Deadline – Is your site ready?

    Google informed webmasters some time ago that fully responsive websites stand the best chance of performing well in search results. Although the transition to responsive is fairly straightforward, there are still plenty of sites out there using the outdated m-dot method. Google’s new mobile-first index is expected in early 2018, making it more important than ever to ensure your website is up-to-date! What is an M-Dot Web Page? An m-dot web page is a version of a standard page, the configuration of which enables the optimal display for mobiles and tablets. You can tell if your web page is m-dot pages...

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  • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    August 29th, 2017

    Google Showing Review Snippets in Local Search Results

    This interesting development has seen excerpts from genuine Google user reviews being shown beneath company listings. For instance, if you searched ‘hairdresser in Preston’ on Google, a list of salons would appear with the first line of a review displayed in the results. Who made the Discovery? Search Engine RoundTable’s Barry Schwartz highlighted this news thanks to a tip-off from contributor Tom Waddington. Here’s their example: review snippets


    As you can see, each company is listed with a review snippet. Google has used reviews as a trust signal for a long time now, and...

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  • Google fined 2.4 billion euros

    Posted on
    July 7th, 2017

    Google Fined Over 2 Billion Euros

    Google has been fined a record sum of €2.4bn (£2.14bn) by the European Union. Investigators accuse the company of abusing its market dominance by manipulating search engine results to favour its own shopping pages. European regulators said that by doing so, Google ‘denied both its consumers real choice and rival firms the ability to compete on a level playing field.’ However, Google has completely refuted these claims, a spokesperson stating that ‘we respectfully disagree with the conclusions announced today’ and signalling an intention to appeal against the decision.

    How Long Has This Been Happening?

    European investors allege that this illegal activity has been occurring...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    June 22nd, 2017

    Do you understand Google rankings?

    Companies often approach digital marketing agencies to improve their rankings on search engines like Google. But what does ‘ranking’ actually mean and how does Google calculate it? This month, we want to look at some search fundamentals and relate them to today’s online climate. What is SEO? SEO (Search Engine Optimisation) describes the methods webmasters can use to give their sites the best chance of online success. Originally, SEO involved lots of technical actions to be performed at setup and throughout the life of the site. Although the technical stuff is still important to a website’s success, Google and other search engines have...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    May 12th, 2017

    Google Chrome Update on Android

    Google has released an update for its Chrome Android app, making it easier for users to download and save web pages, to view them offline afterwards. Global search giant Google initially allowed mobile Chrome users to download web pages back in 2016. On its blog, Google said that ‘more than 45 million web pages are downloaded every week – and today we’re adding improvements to make it even easier to download pages.’ The update introduces 3 new features, making this possible:

    • Users can now long press on any link to bring up a ‘Download Link’ button. Google have also introduced this feature...

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    • Computer Programming

      Posted on
      April 25th, 2017

      Seventy Years of Computer Coding

      ENIAC

      This year marks the 70th anniversary of ENIAC, the world’s first programmable computer built for general-purpose use. In those early days, coding was done without tools or programming languages and relied purely on logic and equations to function. The programmers couldn’t use languages because they didn’t exist yet! The hardware was quite different from modern computers, too. ENIAC ran using vacuum tubes and required an enormous amount of electricity to run. Urban myth said that when the computer was turned on, the lights of Philadelphia dimmed in unison! At the time, ENIAC was housed in Philadelphia, PA as part of a project run...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      April 20th, 2017

      Automated Extensions

      Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, they can see that business appear in the SERP (Search Engine Results Page) then press the ‘call’ button to initiate a call right there and then. automated-extensiomsClicks on ‘call’ buttons and other functions work the same as links on...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      March 16th, 2017

      Google’s ‘Fred’ Update

      It looks like a new update from Google – officially unconfirmed – has been affecting search rankings considerably over the last week. Black Hat Backlinks Take a Hit The rankings update, jokingly dubbed ‘Fred’ by Google’s Gary Illyes (@methode), appears to be harming sites with spammy links and those participating in black-hat backlinking techniques. ‘Fred’ comes from the name of Illyes’ pet fish. If you are investing in ethical backlinking, it doesn’t seem like you will have anything to worry about. This is far from the first time that Google has targeted low-quality backlinks. The search giant releases so many updates, it seldom...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      March 10th, 2017

      Google expands its automated extension facility

      Automated Extensions Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, they can see that business appear in the SERP (Search Engine Results Page) then press the ‘call’ button to initiate a call right there and then. blog-post Clicks on ‘call’ buttons and other functions work the same as links...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      February 17th, 2017

      Google: SEO Results take ‘4 Months to a Year’

      This week, Google released a new video called “How to Hire an SEO”. Holistic SEO In Google’s video, Maile Ohye highlights the importance of a holistic approach to SEO. She informs us that usually, SEOs require ‘four months to a year to help your business first implement improvements and then see potential benefit[s]’. Holistic SEO means creating great web pages that are useful and interesting – not simply tricking search engines via underhand tactics. 4 to 12 months might sound like a long time to see any ranking improvements, but it’s certainly true that an SEO campaign shouldn’t be undertaken lightly. The Long Game In her...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      February 7th, 2017

      Facebook Launches Recommendations Tool

      With around 1.86 billion people using the social media platform each month, Facebook is always under pressure to improve the user experience. The company recently launched Recommendations in the UK, which aims to make it easier for people to get advice from their Facebook friends. This tool lets you to ask a question in a group or on your news feed. When Facebook identifies a post as a request for advice, it will automatically class it as a recommendation post. When your friends answer, you will get lots of useful information like the address and customer reviews for the company that they...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      January 31st, 2017

      Google’s Mobile-First Index

      Late last year, Google announced a new mobile-first index was coming in 2017. When this comes into effect, Google will index mobile sites with greater frequency and give more weight to those with effective mobile search optimisation. Google’s mobile-first index follows mobile searches overtaking desktop searches for the first time last year. Users now search the internet using their smartphones and tablets more than their computers, so it makes sense that search engines want to accommodate that fact. What Does This Mean for Your Site? For unresponsive sites or mobile versions featuring limited content, this change could result in a substantial...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      January 23rd, 2017

      Google’s New Local 4-Pack

      This week, Jennifer Slegg of The SEM Post published an article discussing ads in Google’s local business listing results. SEOs in the US have been spotting another ad position between the Google Maps snippet and the current 3-pack listings. We know that Google has been experimenting with the 3-pack for a while now, and it looks as though it may be expanding to a 4-pack system. The current 3-pack displays local businesses beneath clearly defined ads followed by a cut out from Google Maps. For instance, a simple search for ‘watch repair Preston’ displays these results:   blog Continue Reading

    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      November 25th, 2016

      More updates from Google!

      Back in 2012, Google introduced Penguin as one of the 200 signals it uses in to determine web ranking. Now it’s updated Penguin into its latest incarnation, what does this mean for SEO? The original Google blog on the subject reassured us that SEO has always been a positive activity and one that it actively encourages in order to make the web as relevant to each end user as possible. Today, it’s no different. Google’s Gary Illyes told us in September that webmasters “should be free to focus on creating amazing, compelling websites” and that Penguin 4.0 will make it simpler...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      October 20th, 2016

      Google Search Index set to go ‘mobile-first’ within months

      At the moment, it doesn’t matter whether you search on desktop or mobile, you will see the same results. But that’s all about to change! Last week, search engine giant Google announced that over the next few months they will be creating a separate mobile index. The company’s Trends Analyst, Gary Illyes, said that it will become the primary Google index as the desktop index will not be kept as up-to-date. Google has been moving towards this for the past few years, perhaps because the number of people making searches on mobile has rapidly grown. According to the company, half of all searches...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      August 16th, 2016

      Google Launches New Video App

      In an attempt to compete with Apple-owned FaceTime, Microsoft’s Skype and Facebook Messenger, Google has launched its very own video chatting app, called Duo. It’s very similar to the other video services in terms of how it works and its functionality. One thing that is different is that it shows the user who is calling them so that they can choose whether to accept or decline, a feature which the company has called “knock, knock”. Making a video call to your friends is simple. All you need is their phone number, unlike many other video services which require both people to setup...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      July 22nd, 2016

      Google Begins Testing Faster Ads

      There is no doubt that Google is one of the most powerful and influential figures in the online world. Not only do they dominate the search engine industry but also release innovative products and services, such as AdWords, Apps for Work and Google+. This week, the company has announced that it has begun testing ads that load faster for users viewing them on mobile and tablet devices as part of its Accelerated Mobile Pages project. They hope that by doing this they will be able to improve battery life, which is currently a problem with the mobile ad service. Last year, Google made...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      February 11th, 2016

      Google Extends Its ‘Right To Be Forgotten’

      It was only two years ago when a European Court ruled for the 'right to be forgotten.' This has given internet users the right to ask search engines to remove information about themselves that they don't want to appear on the web. Under this law, Europeans are able to request the removal of content that is deemed harmful violates privacy, or is no longer relevant. Since the ruling, Google has received more than 386,000 removal requests, of which 42% have been successful. The company has announced that it will soon block these links across all of its European domains in an attempt to...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      January 7th, 2016

      Facebook Accused of Deliberately Crashing Apps

      Recent reports have come to light this week, claiming that Facebook has deliberately crashed its Android app in an attempt to test the loyalty of its users. The social media platform wanted to see how long user would wait for the app to be restored before going elsewhere on the web. These claims came from The Information, which is an online technology publication based in California. In its report, it said that Facebook had been crashing its mobile app over lengthy periods in order to find out whether users would navigate to the mobile version of the site or away from...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      December 4th, 2015

      Google Takes On Pinterest with Image Archive Feature

      Over 100 million people actively use Pinterest each month to browse for images that they are interested in. But it looks like the company could have a battle on their hands, as Google have announced that they are rolling out a similar image feature. The new feature will allow Google users to archive images that they come across when browsing the web, so that they can look at them again later without having to find the original webpage. Anyone who wants to be able to archive images must be logged into their Google account, before they can save them to their collections. Google's...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 19th, 2015

      Google Revamps Google+ Service

      Yesterday, Google announced that it would be redesigning Google+, despite rumours that they were planning on scrapping the service. The new version of Google+ will focus on two key areas of its existing site; "communities" and "collections." The "communities" area allows users to find relevant topics and explore personal interests. "Collections" is a feature which is very similar to Pinterest. Users can add posts, images and videos to relevant topics, depending on what they like. Google wants to make it easier for users to share on these areas of the site, whether they are accessing it from a desktop or mobile device. In their...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 12th, 2015

      You Can Now Check How People See You Online

      Have you ever wondered how other people see you online? Well now you can find out! Google has recently started rolling out a new feature called "Google About Me", which allows users to control the personal information which other people can see about them on the web. The new page is very similar to the Google+ page and the layout will vary for different users, depending on how much information you have given to Google in the past. Using this tool, you will be able to see the personal details that you have handed over to online services such as YouTube, Gmail and...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 13th, 2015

      Google Boosts Mobile Speed For News Stories

      On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. It will be open sourced, meaning that anyone can submit their news story for free. The corporation has enlisted more than 30 other organisations, including Twitter, Buzzfeed and the BBC, to take part in the project. In its official blog post, Google said; "Today, after discussions with publishers...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 1st, 2015

      What Does Google Have In Store For The Future?

      According to the BBC, more users are accessing the internet via their smartphones than PCs. This means that companies, such as Google, are having to make their services more mobile-friendly. The search engine draws in 1.17 billion unique monthly users, which is more than any other website in the world. When speaking about the future of the company, Google's Search Chief Amit Singhal said; "When you have a 5in-diagonally-across screen - it's not designed to type. So, on mobile you have to fundamentally give users new ways to interact." In an attempt to improve this interaction, the search engine company has developed a...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      September 10th, 2015

      Google Freezes Flash Ads on Chrome

      Last week, Google took steps to freeze Adobe Flash Ads on its Chrome browser. Users will now be required to click on these types of adverts to view them, whereas before they had an auto-play function. This will help to improve page loading speeds and maximise battery use for those surfing the internet on their phones. The new setting will be automatically defaulted on all chrome browsers. Users have the option to turn this off by going into their settings and opting out of the Flash block. Content that is considered "essential", like embedded video players, will continue to play on Chrome. Pop-ups,...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      September 4th, 2015

      Google Reinvents Its Company Logo

      On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop browsers and mobile devices, including phones, IPads and tablets. There is also a new icon for tabs in its search engine, which is a letter 'G' made from the company's corporate colours. Google said in its announcement; "Today we’re introducing a new logo and identity family that reflects...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      August 14th, 2015

      Google Announces Alphabet Restructure

      Google is restructuring its company, under the new name 'Alphabet.' The new holding company will have ownership of the whole of Google's franchise, including Chrome, YouTube, and advertising channels. Most of Google's existing services, like its search engine, will be unaffected by Alphabet. This means if that you often use their web search tool, you won’t notice any changes immediately. Other areas of the corporation, like its life sciences, research and investment departments, will be separated from the core business. Google has said that the new changes will allow each business to be managed by a different boss. It will also be able...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      August 7th, 2015

      Panda 4.2 Update Begins To Roll Out- Finally!

      Internet users all over the world have been eagerly awaiting the Panda 4.2 update, which was first announced several months ago. Google have recently begun rolling out the new algorithm, which will reward and punish websites depending on the quality of their content. The algorithm will also be paying particular attention to the originality of your content, how well it is written and the quality of keywords used. For those who didn’t notice the new update, you aren't the only ones! Google has said that it could take many months to roll out fully and even longer before it affects search engine...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      July 24th, 2015

      How Will The Phantom 2 Algorithm Affect You?

      In May of this year, Google released a brand new algorithm update referred to as the "Phantom 2" algorithm. This came just a month after the "Mobilegeddon" update, which focused on boosting the rankings of mobile-friendly websites, as well as improving the experience for users accessing the web through their mobile device. The new Phantom update will penalise websites with poor quality content, in particular those using a "how to" style format. Sites that overuse keywords in their content will also be affected by the Phantom algorithm. The algorithm will also be looking at other aspects of websites, like images, videos, related...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      June 25th, 2015

      Google Adds Recall Button to Its Gmail Service

      Have you ever sent an email and instantly regretted it? If the answer is yes, you're not alone! Google has recently added a recall button to its Gmail service, which allows users to retrieve messages up to 30 seconds after they're sent. This means that if you misspell a word, send the email to the wrong person or accidentally click "reply to all", you don’t have to worry about the message being sent. The new tool, which is called the "Undo Send", is available to all users with a Gmail web account and to those who access their inbox via the mobile...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      June 4th, 2015

      Google Simplifies Its Privacy Settings

      Google made changes to its privacy and security settings in an attempt to make it easier for users to see and change what information is being collected about them. These settings are now displayed all in one place, which is much simpler than the previous layout which required users to navigate through different pages. Users can now access their "My Account" page and alter their privacy settings. They are also able to ready step by step setting guides, manage the personal information that is used and control the ads and apps that are shown while using the search engine. They have also added...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      May 14th, 2015

      Google Removes Map Maker Service

      Due to vandalism on the site, Google will be removing the public contribution feature from its maps service. The Map Maker feature allowed users to add landmarks, including green spaces, rivers, roads and local businesses. Some people took this opportunity to vandalise the location map, with one user adding an image of the Android mascot urinating on the infamous Apple logo. According to the search engine company, the shutdown is only a temporary measure until the service is fixed. They also want to make sure that only trusted users can contribute on the site in the future. Pavirthra Kanakarajan, who is a member of...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      April 27th, 2015

      Google Releases Mobile Service in U.S

      Google are always looking for new products and services to help them gain customers and now they have announced that they will be releasing a mobile phone network in the U.S. Rather than building a brand new infrastructure, which would require both time and money, Google will be renting the data from phone firms Sprint and T-Mobile. These plans were first mentioned in February by Google's Chief of Android, although very little detail was given. The project, which has been named 'Project Fi', will only be available to Nexus 6 owners initially. If it proves to be a success, Google hopes to make...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      April 23rd, 2015

      Mobile-Friendly Websites Get a Boost on Google Search Results

      Just two months ago, Google made an announcement saying that it would be changing the way its search results work. On Tuesday they rolled out a brand new algorithm, making these plans a reality. Websites that aren't considered mobile-friendly will now be ranked lower on the search engine's results. These changes will only be shown to users who are accessing the web through a mobile device. The search engine company has said that it will focus on individual pages rather than websites. This means that a site that is not completely mobile-friendly could still be ranked highly because some of its...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      April 16th, 2015

      EU Files Complaint against Google Shopping

      On Wednesday, the European Union formally charged Google in regards to its shopping platform. They claim that the corporation has abused its search market position in Europe. The EU has been examining the company closely to see if it has been fixing search results to favour its own services. At the moment, Google holds 90% of the search market in Europe, which doesn’t leave much room for other engines like Bing, Yahoo and Ask. Its rivals have been trying to get these issues addressed for many years. They want the competition to be fairer, so that their results are featured on search, maps,...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      April 9th, 2015

      Google Removes Bad Extensions from Chrome

      A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were caught out by at least one malicious extension each day. These extensions weren’t limited to just Chrome but were actually present on all major browsers, which included Firefox and Internet Explorer. As well as repeatedly spamming users with adverts, bad extensions also pose a threat when it comes to...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      March 31st, 2015

      Google Loses Appeal for UK Privacy Court Case

      Despite Google's efforts, UK consumers have been granted the right to take the search engine to court over privacy violations which occurred between 2011 and 2012. Safari Users Against Google's Secret Tracking claim that during this time, Google bypassed the security settings on Apple's Safari browser in order to track users. By doing this, they were able to gather information about the people using the site and then target them with personal advertisements. This group decided that they wanted to take the multi-billionaire company to court as they were doing this without the user's knowledge or consent. Because Google is an American company,...

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      March 5th, 2015

      Is This The End Of Google Plus?

      Compared to the likes of Facebook and Twitter, Google + just doesn’t cut it in the world of social media. It currently has 540 million people using the site each month, compared to Facebook's 1.393 billion users. On Monday, the search giant confirmed that it would be splitting Google+ into two different service groups; Photos and Streams. Many people use the photos section of the site to back up and store their images. It also comes with a wide range of tools to edit the pictures, making it particularly popular with photographers. By breaking this section away from the rest of the site,...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      February 27th, 2015

      Google to Boost Mobile-Friendly Websites in Search Results

      Is your website mobile-friendly? If the answer is no, you could find yourself penalised on search engine results. From April 21st, Google will take into consideration the mobile-friendliness of website before deciding where they appear in terms of rankings. After this date, sites that can be accessed from different mobile devices will appear higher in search results than those that can't. In its announcement yesterday, Google said that the new changes will be applied to search results worldwide and will "have a significant impact" on the site. They are hoping to make it "easier to get relevant, high quality search results that are...

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      February 26th, 2015

      Google to Stop Explicit Content on Blogger

      Google has announced that it will be restricting sexually explicit content on its 'Blogger' site. This warning has been emailed to users of the platform. From March 23rd 2015, users will no longer be able to share pornographic images and videos publically. Instead these particular blogs will be set to private. This means that only the author, admins and blog's followers will be able to see them. At the moment, users are required to tag videos and images with nudity as "adult" material. This brings up a warning for users before they view the content. The site will make exceptions for any content...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      January 14th, 2015

      Google Plan For Real-Time Translation

      Google are always looking for exciting, new ventures, which is how they have made a name for themselves in the world of technology, and now they are planning to improve the way that their translation service works for its users. Their current programme can translate text into 90 different languages. Popular choices include Spanish, French, German and Greek, as well as not so familiar languages like Swahili, Cebuano and Mongolian. According to the New York Times, the app has already been "installed more than 100 million times on Android phones." The majority of these devices will see updates on the software when...

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      December 18th, 2014

      Google looking to compete with Amazon by adding a ‘buy’ button

      Google are said to be considering adding a'buy' button so that customers can buy purchases in one click, rather than being redirected to different retail site. This will allow users to buy any desired product, whether it is clothes, books or technology, straight from the search engine's shopping listings. This would be perfect for those customers who are in a rush to purchase or are always on the go! They have been approaching retailers to see if this would be of interest to them, before they make the decision of whether to go ahead. The products and shipping will still be the...

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      December 15th, 2014

      Firefox trades-in Google for Yahoo

      Yahoo has recently taken on a deal with Mozilla, which has made them the default search engine for Firefox users. Instead of being greeted by the familiar face of Google when connecting to the web, users will now instead land on Yahoo's search engine page. Yahoo's president, Marissa Mayer, has said that the company "believe deeply in search. It's an area of investment and opportunity for us. It's also a key growth area for us," Mayer said. "This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 29th, 2014

      Parliament Call For Google Break-Up

      After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the members of parliament. Not only have they taken over the search engine industry but they also have huge shares in advertising, travel, mobile devices and social networks. This call for the company to be unbundled is an attempt to allow other companies to compete and contend,...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 24th, 2014

      Google to Add Mobile friendly Tags to Search Results

      Mobile browsing has become unbelievably popular and is now an important part of millions of people's everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on a page which doesn’t accommodate your browsing. Over the next couple of weeks, Google will be adding 'mobile- friendly' tags to websites on their search results, so you will know whether it will work with your device before you click on the page. Googlebot will be analysing sites...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 30th, 2014

      Google launch research into lifesaving medicine!

      The multi-billionaire company never ceases to amaze the public with their new developments and technology. It was only this year Google launched their Glass range, which allows users to surf the internet, take pictures and call friends by using their specs. Google have now taken it one step further with their latest investment. They plan to release an innovative type of medical prevention, which is set to take the world by storm. Using a wrist watch and oral pill combination, they want to be able to prevent cancer and other life threatening diseases by catching them in their early stages. Most of...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 23rd, 2014

      Google’s Piracy Stance highlights legal sites, £1 at a time

      Google has announced changes to its search engine in an attempt to curb on-line piracy. The search giant has been the centre of a piracy-controversy for some time due to their listings displaying quick and easy means of downloading pirated material. The on-going dispute has seen those within the entertainment industry argue that any sites which display illegal content should essentially be demoted from their position on Google. This stance would be designed to make it harder for people to find and download illegal pirated material. Measures have recently been introduced by the search giant which will see their search results display legal sites...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 23rd, 2014

      It’s finally here, Penguin 3.0!

      Last week, Google confirmed that they had updated their spam detecting software. For those of you that aren't aware of what Penguin is, it's an algorithm update which gives over-optimisers a slap on the wrist for misbehaving. These sites go against Google's publishing guidelines, using misleading or manipulative information to get you over to the site. The layout of the software means that you can only find out if you have followed Google's regulations by waiting to see the updated version’s feedback of the previous year. It is because of this that the Penguin 3.0 has kept publishers waiting in anticipation,...

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      September 29th, 2014

      Google v Murdoch

      Last week, Robert Thompson sent a letter of complaint to the European Commission, stating that Google is a 'platform for piracy and the spread of malicious networks.' The Chief Executive and his boss, Rupert Murdoch, have previously publicised their dislike of the company with regular social media posts over the past few years. In his letter, Thompson told the European Commissioner, Joaquin Almunia, 'your decision to reconsider Google's settlement offer comes at a crucial moment in the history of the free flow of information and of healthy media in Europe and beyond.' Here he is referring to the negotiations which took...

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      September 26th, 2014

      Latest Google Panda Update Released

      Google has recently announced that the latest version of its Panda Update has been released. The “slow roll-out” began earlier this week and was confirmed through a post on Google+. The Panda update is designed to penalise “thin” or poor content from ranking well and will affect around 3-5% of search queries worldwide. The update will take a little while to be completed and will probably continue into next week before search result fluctuations settle down. While previous Panda updates were bad news for many businesses, the latest update is set to let high quality small and medium-sized sites rank better. The...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      September 15th, 2014

      Google Adwords Increases Visible Text

      Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts with extra text to entice customers to click with special offers, customer service, free delivery, price matching, or anything else which helps you stand out from your competitors. Each of these callout extensions can be up to 25 characters long, with up to four being displayed...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      September 8th, 2014

      Continued Changes to Google Search Results

      With subtle changes to things which we see every day, it can sometimes be difficult to see the transitions. Popular websites such as Google and Facebook have changed in a wide range of ways throughout their life spans. From complex coding changes which improve functionality through to overhauls of services and aesthetics, these changes rarely cause confusion and are almost always accepted with little attention being paid. Changes on Google are not noticed by most, with changes happening on a near weekly basis, but in the world of SEO and marketing, one such welcome addition has been recently removed. The addition of pictures...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      September 2nd, 2014

      Old browsers to be served an out-of-date Google homepage

      If you are using an older version of your browser, you could find yourself looking at an outdated version of Google’s homepage and image search. Over the weekend it was reported through an official Google forum that many people were seeing a version of Google that stems back to 2013. This version lacks some of the more recent features and functions that the modern version of Google does, even displaying outdated copyright information at the bottom of the page. People who are using browsers such as Safari and Opera reported that they were having the issue more whilst using these browsers than others. The...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      August 8th, 2014

      Google’s reward to secure websites – HTTPS encryption for better ranking

      Google is now encouraging all webmasters to implement HTTPS encryption across whole websites, in order to reduce or prevent hacking. HTTPS stands for Hypertext Transfer Protocol Secure and means that anything sent through this protocol is considered to be secure. The protocol provides an extra layer of protection and help to prevent hacking attempts on a website. The change in stance follows the ‘Heartbleed’ security bug which was discovered in April 2014 by Neel Mehta – one of Google’s own security team.  Heartbleed provided a back-door for hackers to exploit the HTTPS element of a website to gain access to private information...

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      June 27th, 2014

      Google unveils domain name registration service

      Google has recently unveiled plans to launch their own domain registration service (DNS), which will allow customers to search, find, transfer and purchase domain names. Businesses are continuing to expand into the on-line marketplace and this move from Google offers another option for registration. This new service gives greater choice for those looking to register new websites and follows on from the move last year by ICANN (Internet Corporation for Assigned Names and Numbers) who introduced around 1,400 generic top level domains. Although the service is only currently in the testing stages and is ‘invite only’, it will allow a small number...

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      June 24th, 2014

      Google Glass Hits UK

      Google Glass Explorer program has finally reached the UK and you can go and explore the Google Glass headset in London this weekend. We're the second country after the USA to get a 'Basecamp', and the opportunity for over 18s to buy a prototype set – for £1000. Developers are the target market, with Google hoping for feedback to improve the device which is still in beta. Google pitches Glass as a hands-free, quick-to-use alternative to smartphones .The kit features a transparent display that projects the illusion of a floating screen about 8ft in front of the wearer's right eye, which can be...

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      May 15th, 2014

      The “Right to be forgotten” law will be fresh in the mind of Google for quite some time

      It was ruled yesterday by a top EU court that Google must amend some of its search results at the request of the every-day public in what is set to be a test of the "right to be forgotten" law – a law which states that "inadequate, irrelevant or no longer relevant" information about an individual must be deleted if the person the information is about was to request it. The test-case privacy ruling was originally made in Spain and was brought against Google Spain by a Spanish man known as Mario Costeja González.  Mr. González was unhappy that his name...

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      April 17th, 2014

      Google’s profits down

      Despite reporting profits of $3.45bn (£2.05bn), the technology giant Google’s shares have dropped 5%. Speculations for why this has happened have led to some interesting conclusions. With Google’s recent branching out to developing drones, Google Glass and phones as well as thermostats and fire alarms, analyst Larry Magid has stated to the BBC: "Some of these crazy ideas need to become less crazy and more profitable. Their core business, what really brings in the money, that's beginning to get a little bit dodgy for them." The core business he refers to is Google's “cost per click” advertising facility, where companies or marketers...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      March 7th, 2014

      A few reasons why businesses should use Social Media

      If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service is relevant to, while being able to actively engage one to one. These Social Media forums are also an excellent way to include customers in the development process of your services, giving them a more personal link to you as a company. These platforms are also excellent...

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      December 19th, 2013

      UK Google searches for 2013 topped by Facebook

      Google has this week released the UK’s most searched for terms for 2013 and revealed that Facebook is in number one spot. In second place is the YouTube video service and in third place, Google. Other sites making it into the top 10 included Argos, Ebay and Amazon. BBC News and the Daily Mail also made it high up the list. The results are based on the number of times the relevant words were input into Google’s search engine. Google also released the results for the top “what is” search and Facebook was number one in this list too. The second most searched...

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      December 10th, 2013

      Create your own Street View on Google

      A new tool has been revealed by Google which allows users to create and share their own Street View from any location. The Street View, which can show a 360 degree virtual tour of anywhere in the world, is created by connecting a selection of photos and can then be published and shared on Google Maps to allow users to navigate between them. It is hoped that the release of this tool will broaden the reach and encourage the use of the Google Maps service. In a recent blog post, the firm said “We are excited to see the different types of Street...

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      November 18th, 2013

      Measures agreed by Microsoft and Google to block images of abuse

      In response to mounting political and public pressure, Google and Microsoft, two of the leading search engine companies, have both agreed measures which will make it much harder for users to find images online of child abuse. Google chief executive Eric Schmidt said “New software is to be introduced that will automatically block 100,000 “unambiguous” search terms which lead to illegal content,” The move, which has been welcomed by the Prime Minister, David Cameron, will see up to 100,000 searches which might find illegal material now return no results. In addition to this, the searches will trigger warnings to the user about...

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      October 21st, 2013

      Google shares rocket

      On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net profits jump by 36% to $2.9bn for the period and a 42% rise since the beginning of 2013. Google’s revenue also brought good news, beating forecasts with a year on year rise of 12%. Google first floated in August 2004 and had a market value of $23bn...

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      September 27th, 2013

      (Not provided) on organic keyword searches increase

      Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not picked up and passed to the site’s Analytics results, instead, a result of (not provided) would be seen. Google first announced in October 2011 that it was to begin search encryption but initially it only affected users who were signed in to their Google account. This quickly...

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      September 23rd, 2013

      Bing revealed as the default search engine for iOS7

      The eagerly awaited iOS7 has been launched by Apple and is the system to be used by both tablet and mobile devices. There have been a number of small additions to the new system but the most significant change noticed by users is a switch to Bing within the Siri personal assistant system. Previously, Google was used to provide results. In addition to this move to Bing for searches, when users first open up the internet, they will now be prompted to change their default search engine to Bing; however, this is purely optional and doesn’t have to be accepted. Initial feedback from...

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      September 23rd, 2013

      Logo and search page revamp for Google

      The world’s most visited web address – Google – has begun rolling out changes which sees a redesign of the homepage and features a new, reshaped logo, plus the replacement of the old menu bar with a smaller selection of links on the right hand side of the page. The changes are the first to the Google logo since 2010 and come in the same month that Google’s competitor’s also made updates, with Bing amending their search tool and Yahoo updating their logo. However, not all users will be able to see the redesign yet. A spokeswoman for Google said that similar...

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      April 17th, 2013

      No advertising allowed on the Google Glass

      Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device. The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps. The devices, which have voice-activated controls and also include a five megapixel camera, have started to be distributed, with the first glasses being sent to developers and “Glass Explorers”. The glasses allow the user to hear audio without the use of in-ear headphones – instead, sound waves are delivered...

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      December 13th, 2012

      Surprise results as Google reveals their top net searches in the UK for 2012

      Many would have backed ‘The Olympics’ to be the top search term in the UK in 2012 but surprisingly, it was beaten by ‘Euro 2012’, according to recent figures released by Google. According to the annual Google zeitgeist report, which lists 2012’s most searched-for terms, ‘Olympic Tickets’ came in second. Rio – host of the 2016 summer Olympics – was the most searched for travel destination with London proving the most popular searched-for city. Whitney Houston, who passed away in February, was the most searched for person, followed by the Duchess of Cambridge, Kate Middleton. Unsurprisingly, Skyfall was the top trending movie. The...

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      November 8th, 2012

      Google’s UK market share drops to below 90%

      Figures released in October by Experian Hitwise, a company that monitors web traffic, suggest that of all searches of the web made in the UK, 89.33% were made using Google. This dip puts Google at its lowest percentage of market share in five years. Microsoft’s Bing, which is Google’s main rival, now has 5 % of the market share – the Windows 8 operating system, which was recently launched by Microsoft has Bing installed by default instead of Google. Ask has the third largest market share in the UK. Luca Paderni, an analyst from Forrester Research said “In the UK, Bing has been...

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      June 8th, 2012

      Smarter search from Google

      In a bid to provide more information directly on its own pages, Google has revamped its search engine so that instead of simply matching keywords on its results, it will provide more context. Results shown on Google previously have been based on historical data on search habits and keywords. Known as ‘The Knowledge Graph’, the new search will show additional information on the right hand side of the search results page, including videos and pictures and is being launched in the United States before being rolled out across the globe. It is believed that Google will be hoping that the changes will...

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      May 31st, 2012

      New Internet top-level domain name claims released by Icann

      Following the recent glitch which resulted in lengthy delays in companies registering via the TLD (top level domain name) application system – set up to allow organisations to apply to buy web addresses ending in their brand names – the Internet Corporation for Assigned Names and Numbers (Icann) has released the full list of submissions. A number of the top-level domains were applied for by a number of parties and these included .home, .diy, .news, .play and .sex. Other domain name requests included .porn, .ferrari and .bbc. The most sought after name was .app with 13 requests. It is believed that an...

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      February 23rd, 2012

      Can Search Engine Results be Trusted?

      Is it really possible to accurately measure the popularity of someone or something by the number of results generated via a Google search on the internet? A simple name search, run on three different computers in the same office and within feet of each other, brought up figures varying from 285,000, to 325,000 to a massive 835,000 results. Try this search using your own name in your own office, on different computers and see what happens. What you have to understand is that there are many factors which will determine the results that Google will produce. Did you know for instance that...

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      January 3rd, 2012

      Is Google Adwords Loosing Its Shine?

      The average price paid by marketers for cost-per-click (CPC) ads dropped 8% in the quarter, as users migrated from the desktop to mobile platforms, which are seen as less valuable by advertisers than larger screens. Google says the decline in CPC rates was due to changes in its advertising formats, which has driven the sharp increase in the total number of clicks by users, which is up 34% year on year. The search giant reported a 27% increase in revenue to $10.6bn....

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