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  • Google_Blog

    Posted on
    June 14th, 2019

    Google’s June 2019 Core Update

    On the 3rd June 2019, Google released an update to its core algorithm. There’s nothing news-worthy about minor Google updates (as the specific details of each update are never revealed). Unusually, however, the search giant chose this time to notify webmasters in a series of official announcements. This almost unprecedented move shows that the core algorithm updates were major in nature and worthy of specific acknowledgement: something Google does not do very often. But what did these updates change? And how have these changes affected your website? Keep reading to learn the answers to these questions and more! Making it Official Google constantly releases...

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  • 7 Reasons_Blog (002)

    Posted on
    May 23rd, 2019

    7 Reasons Why Your Business Needs an Agency Like Piranha!

    Piranha can present you in a better light than you could do on your own. We gain a unique perspective on your firm as outsiders. We will ask a lot of questions about what makes your company special and use tactics to get prospects excited about your brand. Piranha is continuously learning and will ensure that you follow best practices whenever possible. We are forward-looking and determine what technology(s) are a good fit for your strategy, whist ensuring you're playing by search engine guidelines. Piranha will humanise your brand by producing content that people will loveContinue Reading

  • DomainAuth-01 (002)

    Posted on
    March 15th, 2019

    Domain Authority 2.0 Announced

    Moz has announced the release of a major update to its domain strength metric, DA (or Domain Authority). For several years, domain authority has been a major influencing factor in the world of search engine optimisation. Since it had been used for many years in an ever-changing industry like digital marketing, the usefulness of DA 1.0 has waned. Now, Moz is introducing the 2.0 update, an exciting new iteration that represents a rebuild from the ground up. Despite its waning relevance, domain authority remains an indispensable metric throughout the industry. As such, the introduction of version 2.0 is sure to re-exert widespread influence...

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  • Google's 20th Anniversary

    Posted on
    October 5th, 2018

    Google Celebrates 20th Anniversary

    Google has recently celebrated its 20th anniversary. To mark the occasion, we thought we’d take a broader look at the search engine which so many webmasters depend on for their livelihoods. It’s hard for us young digital marketing whippersnappers to imagine a world without the search giant. Few inventions have shaped the world more than that of the Internet, and even fewer companies have monopolised a public resource to such a degree as Google. The largest search engine on the planet, and with a parent company that counts itself as one of Earth’s most successful, Google now processes over 40,000 worldwide search queries per...

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  • general-seo-banner-2

    Posted on
    August 24th, 2018

    Google Medic Update Fallout

    On the first week of August, Google rolled out a major search algorithm update that was named by Barry Schwartz – a prominent member of the SEO community – as the “Medic Update”. Although Google releases minor tweaks to its algorithms on a daily basis, this was revealed to be a ­broad core update. Broad core updates indicate a major shift for the SEO industry and generally affect the traffic of millions of websites almost overnight. Although some webmasters might disagree, the Medic Update didn’t get its name from needing an ambulance after analysing your traffic the next day! It was so named...

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  • pageloading6

    Posted on
    August 3rd, 2018

    Google: Ready, Set, Load!

    Google has rolled out an important new speed update. First announced back in January 2018, this update will penalise very slow websites in search engine results pages (SERPs). If your website is slow, it may now appear lower in Google’s rankings than it did before. But fear not! If you’re worried about the speed of your website, Piranha can help! Call 01772 888331 today. Without further ado, let’s take a look at why speed is a ranking factor and which kind of sites are likely to be affected by Google’s latest major algorithm update! Why is Speed Important? In recent years, the number of...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    April 19th, 2018

    Google Rolls Out ‘More Results’ on Mobile

    Did you know that in 2017, mobile accounted for 50.3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience. Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine giant announced it was testing the feature, so this move isn’t unexpected. Instead of having to click page 2, 3 etc to get to the next set of results, you can now simply click on the ‘More results’ button. The results will be loaded on the same...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    November 21st, 2017

    SEO Trends for 2018 – Link Building & Visual Search

    As promised last month, here is the second instalment within our series of SEO Trends for 2018. We are presenting you with some techniques which are vital for increasing traffic and attracting a niche audience to a website.

    Link Building

    Now I know what you are thinking, have we been living underneath a rock this entire time? Of course not! Whilst backlinks may not be a “new” trend, they are still a trend nevertheless. We aren’t saying goodbye to our dear friend just yet. Link Building is an essential part to search optimisation. Competition for places on page one is increasing every day. Therefore, it...

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  • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    October 30th, 2017

    Batman & Google Voice Search

    2017 is nearing its conclusion, but the world of SEO keeps on spinning! This is the first article of a series on up-and-coming search optimisation trends to sink your teeth into. Whilst the same facets of SEO are still relevant (we’re talking backlinks and content), 2018 will see the rise of newer search factors and channels. Without further ado, let’s take a look down the rabbit hole…

    Ok, Google

    Voice search is the future of SEO. That might sound like a sweeping statement, but the advent of smartphones and smart technologies for the home has already firmly taken hold. Ask yourself: why bother typing in a...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    September 25th, 2017

    Mobile-First Index Deadline – Is your site ready?

    Google informed webmasters some time ago that fully responsive websites stand the best chance of performing well in search results. Although the transition to responsive is fairly straightforward, there are still plenty of sites out there using the outdated m-dot method. Google’s new mobile-first index is expected in early 2018, making it more important than ever to ensure your website is up-to-date! What is an M-Dot Web Page? An m-dot web page is a version of a standard page, the configuration of which enables the optimal display for mobiles and tablets. You can tell if your web page is m-dot pages...

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  • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    August 29th, 2017

    Google Showing Review Snippets in Local Search Results

    This interesting development has seen excerpts from genuine Google user reviews being shown beneath company listings. For instance, if you searched ‘hairdresser in Preston’ on Google, a list of salons would appear with the first line of a review displayed in the results. Who made the Discovery? Search Engine RoundTable’s Barry Schwartz highlighted this news thanks to a tip-off from contributor Tom Waddington. Here’s their example: review snippets


    As you can see, each company is listed with a review snippet. Google has used reviews as a trust signal for a long time now, and...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    July 18th, 2017

    Social Media for Website Success

    Social media is perhaps the defining worldwide phenomenon of the 21st Century so far. But is it important for the SEO of your website? Let’s take a look… Twitter, Facebook, Instagram, LinkedIn – there’s no shortage of social media networks for companies to choose from. In their most basic sense, these platforms allow businesses to communicate instantly and directly with customers in a way that companies in the past could only dream of. Both in simple and complex ways, social media is a key factor in the success of all modern websites. The Power of Social The number of social media users worldwide totalled...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    June 27th, 2017

    SEO Best Practices

    SEO (Search Engine Optimisation) is a tricky old business with lots of factors constantly influencing one another. Since search engines first emerged, companies have been vying for positions on their results pages. Though the online world isn’t going anywhere soon, that doesn’t mean SEO is unchanging! In fact, quite the opposite; Digital marketing is a sector of incessant change and revolution. As part of this month’s news, we wanted to explore some SEO best practices which – in theory – maximise your chances of ranking highly in SERPs (Search Engine Results Pages). Our industry changes so frequently that nearly every SEO factor will...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    June 26th, 2017

    3 Reasons Your Business Should Be Using Bing Ads

    Search marketing is important to every business, no matter what industry you work in. One mistake that many people make when investing in paid search, or PPC, is that they only advertise on Google AdWords. Bing makes up around 7% of the world’s search engine market share, meaning that if you aren’t advertising on the platform you are probably ignoring some of your customers. Here are 3 reasons your business should be using Bing Ads. Bing is cheaper One of the biggest benefits to SMEs is that Bing ads are the cheaper option. CPCs, which is the cost you pay for each click,...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    June 22nd, 2017

    Do you understand Google rankings?

    Companies often approach digital marketing agencies to improve their rankings on search engines like Google. But what does ‘ranking’ actually mean and how does Google calculate it? This month, we want to look at some search fundamentals and relate them to today’s online climate. What is SEO? SEO (Search Engine Optimisation) describes the methods webmasters can use to give their sites the best chance of online success. Originally, SEO involved lots of technical actions to be performed at setup and throughout the life of the site. Although the technical stuff is still important to a website’s success, Google and other search engines have...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    May 31st, 2017

    Piranha Solutions’ Top Video Tips

    With billions of people using social media, there is no doubt that it is one of the most useful tools for marketers and businesses alike. But what exactly should you post on these platforms? According to Tech Crunch, more than 8 billion videos or 100 million hours of videos are watched on Facebook every day, meaning that this type of content should definitely be included in your social media strategy. Here are Piranha’s top 6 video tips for social media! birds-view  ...

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  • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

    Posted on
    April 20th, 2017

    The power of a Twitter video

    In 2017, videos on social media represent a major marketing opportunity. Here are a few fun facts and figures to show just how effective a good social media video marketing campaign can be. If you’d like more information, contact Piranha’s expert social media team today!

    • 800 million people use Twitter every single month
    • On a Twitter feed, videos are twice as memorable for users than other forms of media
    • Videos are 6 times more likely to receive retweets than photos
    • 93% of all videos watched on Twitter are viewed on mobile devices
    • 82% of Twitter users actively interact with brands
    • ...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      April 20th, 2017

      Automated Extensions

      Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, they can see that business appear in the SERP (Search Engine Results Page) then press the ‘call’ button to initiate a call right there and then. automated-extensiomsClicks on ‘call’ buttons and other functions work the same as links on...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      March 16th, 2017

      Google’s ‘Fred’ Update

      It looks like a new update from Google – officially unconfirmed – has been affecting search rankings considerably over the last week. Black Hat Backlinks Take a Hit The rankings update, jokingly dubbed ‘Fred’ by Google’s Gary Illyes (@methode), appears to be harming sites with spammy links and those participating in black-hat backlinking techniques. ‘Fred’ comes from the name of Illyes’ pet fish. If you are investing in ethical backlinking, it doesn’t seem like you will have anything to worry about. This is far from the first time that Google has targeted low-quality backlinks. The search giant releases so many updates, it seldom...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      March 10th, 2017

      Google expands its automated extension facility

      Automated Extensions Google has recently announced an expansion of its automated extension facility. When a company is running a PPC (Pay Per Click) campaign, Google can now pull information like phone numbers directly from the website. A ‘call’ button can then be added to related search results. When someone searches for a related term on their smartphone, they can see that business appear in the SERP (Search Engine Results Page) then press the ‘call’ button to initiate a call right there and then. blog-post Clicks on ‘call’ buttons and other functions work the same as links...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      February 17th, 2017

      Google: SEO Results take ‘4 Months to a Year’

      This week, Google released a new video called “How to Hire an SEO”. Holistic SEO In Google’s video, Maile Ohye highlights the importance of a holistic approach to SEO. She informs us that usually, SEOs require ‘four months to a year to help your business first implement improvements and then see potential benefit[s]’. Holistic SEO means creating great web pages that are useful and interesting – not simply tricking search engines via underhand tactics. 4 to 12 months might sound like a long time to see any ranking improvements, but it’s certainly true that an SEO campaign shouldn’t be undertaken lightly. The Long Game In her...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      January 31st, 2017

      Google’s Mobile-First Index

      Late last year, Google announced a new mobile-first index was coming in 2017. When this comes into effect, Google will index mobile sites with greater frequency and give more weight to those with effective mobile search optimisation. Google’s mobile-first index follows mobile searches overtaking desktop searches for the first time last year. Users now search the internet using their smartphones and tablets more than their computers, so it makes sense that search engines want to accommodate that fact. What Does This Mean for Your Site? For unresponsive sites or mobile versions featuring limited content, this change could result in a substantial...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      January 23rd, 2017

      Google’s New Local 4-Pack

      This week, Jennifer Slegg of The SEM Post published an article discussing ads in Google’s local business listing results. SEOs in the US have been spotting another ad position between the Google Maps snippet and the current 3-pack listings. We know that Google has been experimenting with the 3-pack for a while now, and it looks as though it may be expanding to a 4-pack system. The current 3-pack displays local businesses beneath clearly defined ads followed by a cut out from Google Maps. For instance, a simple search for ‘watch repair Preston’ displays these results:   blog Continue Reading

    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      December 13th, 2016

      Piranha – Content for the Future

      Here at Piranha, we’re always evolving our SEO techniques to stay ahead of the curve. Modern-day SEO is just part of the constantly evolving beast that is digital marketing. In a world where people’s internet habits are as varied as they are unpredictable, it’s become more important than ever to have high quality content available across multiple platforms. Gone are the days when pages didn’t need to be well written and engaging to garner traffic. Today’s internet users demand engagement across a wide range of platforms; all this content needs to be relevant and immediate. After mobile searches outnumbered desktop for the first...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      October 20th, 2016

      Google Search Index set to go ‘mobile-first’ within months

      At the moment, it doesn’t matter whether you search on desktop or mobile, you will see the same results. But that’s all about to change! Last week, search engine giant Google announced that over the next few months they will be creating a separate mobile index. The company’s Trends Analyst, Gary Illyes, said that it will become the primary Google index as the desktop index will not be kept as up-to-date. Google has been moving towards this for the past few years, perhaps because the number of people making searches on mobile has rapidly grown. According to the company, half of all searches...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      March 11th, 2016

      5 Mistakes Businesses Are Making On Facebook

      With more than 1.59 billion people accessing Facebook each month, it has undoubtedly become the most popular social network. It is now being used by businesses throughout the world to raise brand awareness and communicate with new and existing customers. But is the key to success really as simple as setting up an account? Here are 5 of the most common mistakes that businesses are making on Facebook.   1- Not having a strategy It’s all well and good saying that you want to gain customers through Facebook but how are you actually going to do it? One of the biggest errors that businesses...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      October 29th, 2015

      Facebook Adds Trillions of Posts to Search Results

      Last week, Facebook indexed nearly two trillion posts on the site in an attempt to make them easier for users to find. Any status update that has been posted publically since the platform launched in 2004 will now be available for the world to see. Previously, when users searched for a post using the search bar, only posts from their friends, groups and events would appear. Now when you use the search feature, it will bring up all of the relevant public posts. Facebook's head of search, Tom Stocky, said in his blog post; "With over 1.5 billion searches per day and over...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      October 1st, 2015

      What Does Google Have In Store For The Future?

      According to the BBC, more users are accessing the internet via their smartphones than PCs. This means that companies, such as Google, are having to make their services more mobile-friendly. The search engine draws in 1.17 billion unique monthly users, which is more than any other website in the world. When speaking about the future of the company, Google's Search Chief Amit Singhal said; "When you have a 5in-diagonally-across screen - it's not designed to type. So, on mobile you have to fundamentally give users new ways to interact." In an attempt to improve this interaction, the search engine company has developed a...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      September 10th, 2015

      Google Freezes Flash Ads on Chrome

      Last week, Google took steps to freeze Adobe Flash Ads on its Chrome browser. Users will now be required to click on these types of adverts to view them, whereas before they had an auto-play function. This will help to improve page loading speeds and maximise battery use for those surfing the internet on their phones. The new setting will be automatically defaulted on all chrome browsers. Users have the option to turn this off by going into their settings and opting out of the Flash block. Content that is considered "essential", like embedded video players, will continue to play on Chrome. Pop-ups,...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      August 7th, 2015

      Panda 4.2 Update Begins To Roll Out- Finally!

      Internet users all over the world have been eagerly awaiting the Panda 4.2 update, which was first announced several months ago. Google have recently begun rolling out the new algorithm, which will reward and punish websites depending on the quality of their content. The algorithm will also be paying particular attention to the originality of your content, how well it is written and the quality of keywords used. For those who didn’t notice the new update, you aren't the only ones! Google has said that it could take many months to roll out fully and even longer before it affects search engine...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      July 24th, 2015

      How Will The Phantom 2 Algorithm Affect You?

      In May of this year, Google released a brand new algorithm update referred to as the "Phantom 2" algorithm. This came just a month after the "Mobilegeddon" update, which focused on boosting the rankings of mobile-friendly websites, as well as improving the experience for users accessing the web through their mobile device. The new Phantom update will penalise websites with poor quality content, in particular those using a "how to" style format. Sites that overuse keywords in their content will also be affected by the Phantom algorithm. The algorithm will also be looking at other aspects of websites, like images, videos, related...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      April 23rd, 2015

      Mobile-Friendly Websites Get a Boost on Google Search Results

      Just two months ago, Google made an announcement saying that it would be changing the way its search results work. On Tuesday they rolled out a brand new algorithm, making these plans a reality. Websites that aren't considered mobile-friendly will now be ranked lower on the search engine's results. These changes will only be shown to users who are accessing the web through a mobile device. The search engine company has said that it will focus on individual pages rather than websites. This means that a site that is not completely mobile-friendly could still be ranked highly because some of its...

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    • piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      December 15th, 2014

      Firefox trades-in Google for Yahoo

      Yahoo has recently taken on a deal with Mozilla, which has made them the default search engine for Firefox users. Instead of being greeted by the familiar face of Google when connecting to the web, users will now instead land on Yahoo's search engine page. Yahoo's president, Marissa Mayer, has said that the company "believe deeply in search. It's an area of investment and opportunity for us. It's also a key growth area for us," Mayer said. "This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 29th, 2014

      Parliament Call For Google Break-Up

      After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the members of parliament. Not only have they taken over the search engine industry but they also have huge shares in advertising, travel, mobile devices and social networks. This call for the company to be unbundled is an attempt to allow other companies to compete and contend,...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      November 24th, 2014

      Google to Add Mobile friendly Tags to Search Results

      Mobile browsing has become unbelievably popular and is now an important part of millions of people's everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on a page which doesn’t accommodate your browsing. Over the next couple of weeks, Google will be adding 'mobile- friendly' tags to websites on their search results, so you will know whether it will work with your device before you click on the page. Googlebot will be analysing sites...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

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      August 6th, 2014

      Is SEO finally dead?

      Search marketing has undergone a transformation in recent years with the much publicised Google updates with creative names including Panda, Penguin and Hummingbird, but has this led to the demise of Search Engine Optimisation altogether? The answer depends on your point of view and what you understand by SEO. If you think of SEO as a series of short cuts to help skew ranking results such as over stuffing of key words, purchasing poor quality links from link farms or having listings on thousands of pointless directories, then I am glad to report, that yes SEO is Dead.

      The Answer

      The true...

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    • Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

      Posted on
      April 24th, 2014

      Top Tips for Mobile SEO

      This year, mobile SEO continues to be a much more significant part of Piranha’s offerings. As the online marketing industry continues to evolve, shape-shifting on an almost daily basis, it is imperative that we keep abreast of the latest developments, on behalf of our clients. As the number of people that are electing to access the internet via a mobile device continues to grow, a successful mobile marketing strategy is becoming a necessity. To this end, a recent study by American data giants Nielsen found that: [Tweet "74% of mobile users are using a search engine as part of their purchase process....

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