piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
March 26th, 2015    

Facebook Plans to Host News Stories on Its Site

With over 1.39 billion monthly users, there is no doubt that Facebook is the most popular social media site in the world. Many people use it to catch up with friends, upload pictures and find exciting new content to read.

Facebook has recently approached a number of media outlets, including Buzzfeed, National Geographic and The New York Times, to see if they would be interested in hosting their content directly on the site.

At the moment, users must click on a link and navigate away from Facebook if they want to read any of the stories shown on their news feed. The new plans would allow users to read the content on the same page, so there would be no need to leave the site.

One of the main reasons that Facebook want to show these stories on its own platform is because it can take too much time to load when redirecting to another site. This is especially common for users who are accessing the internet through a mobile device.

According the recent reports, Facebook will begin trialling these plans over the next few months. This will give both parties the opportunity to test the content, before committing to making it permanent.

There are many pros and cons to this deal, which is why these plans are still in discussion. It is a big risk for news outlets to steer users away from their website. By visiting a website, the owner is able to collect information about you, including name, age and location.

To tackle this problem, Facebook are offering advertising to run alongside the stories, which will target the appropriate audience for each newspaper.

The success of these new plans will come down to how much planning has gone into the process. Facebook will need to keep the newspapers on board, which means that they will need to pull out all of the stops to make it worth their while!

« Back to Blog