Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
August 15th, 2014    

Premier League moves the goalposts on Vine

With over 40 million users world-wide, Twitter-owned ‘Vine’ has created a sensation with thousands of teenagers using the platform. Vine encourages it’s users to record themselves doing something that other users, known as ‘Viners’, may find interesting. Fans are taking to the internet to post their own six second clips, known as ‘Vine’s’ in the hope of securing the overnight fame of users like Nash Grier.

Unlike sites like YouTube, Vine only allows its users a maximum of six-seconds for each individual video, following in the micro-blogging footsteps of Twitter (which only allows users to post a maximum of 140 characters per tweet).

Whilst six seconds may seem like a strange number to some people, the creators insisted that five seconds seemed too short to display anything useful, whilst six seconds “allowed for the aesthetic feel the creators wanted but preserved the quickness they wanted to promise users”.

Recently, the video sharing app has created some unexpected success stories. 16-year old Nash Grier, a North Carolina-born school boy, has seen himself thrust into the public eye over his Vine’s that depict him doing things such as pranking his friends, lip-syncing to the latest pop songs and talking to his baby sister.

Nash Grier has been offered a role in a forthcoming DreamWorks movie and as a result of his success, media agencies have seen the massive potential of the social media platform. Nash is being paid thousands per vine to promote the new movie and companies have worked with other Vine stars to advertise their products.

Coca-Cola are another global organisation taking advantage of Vine, having recently paid Viner Greg Davis Jr to create a clip which would promote their ‘Share a Coke’ campaign.  The Vine depicts Mr. Davis Jr drinking out of a Coca-Cola bottle with the words ‘Share a Coke with Greg’ written on it.

Much like Twitter’s re-tweet service, users can re-vine popular clips, potentially allowing for Vines to be seen by hundreds of thousands of people.

Whilst some users are finding success through Vine, others are being made aware that their footage is infringing on the copyright laws.

Some of the largest football-related Vine accounts have hundreds of thousands of followers and post Vines of goals scored at popular football games. However, The Sun and The Times have voiced their concern about people who are infringing on copyright laws related to posting videos of football games.

Currently, The Sun charges £7 for users to download their app and watch videos of goals on their devices.  The app aims to get videos online within two minutes of the goal being scored. Director of communications at the Premier League, Dan Johnson explained:

“You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law. It’s a breach of copyright and we would discourage fans from doing it, we’re developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity.”

With the new football season starting tomorrow, the sheer amount of people watching the games and the amount of social media users, there are sure to be thousands of Tweets, Facebook updates and Vine clips uploaded to the network within minutes of the first goal scored, despite the problems surrounding copyright.

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