piranha solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Posted on
May 18th, 2017    

Twitter Is Updating Its Privacy Policy

Do you ever see an ad on Twitter and worry that they know a little bit too much about you? The company has just announced that it will be adding new privacy and advertising settings; giving you more control over who sees your personal data.

In a blog post, Twitter said; “As we work to make our content more relevant to people on Twitter, we also want to offer the best and most transparent privacy and data controls.”

“We’re announcing a suite of industry-leading tools to give you more access to your information and greater, more granular control over how it’s used. We’ve also updated our Privacy Policy to reflect the improvements that we’ve made to Twitter.”

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The new privacy settings will consist of several different updates which will aim to give users more control over their data.

Firstly, Twitter will be increasing transparency, making it easier to understand your data on the platform. Each category will be clearly marked, for example demographics, interests and the advertisers that have included you in their tailored audiences. You will be able to view each of these categories and some will allow you to modify them within the settings.

New ‘Personalisation and Data settings’ will also be introduced on the platform. These will allow you to personalise your data and select whether you want your information to be shared via partnerships. Within this section, users will be able to specify whether they want ads tailored based on their interests, content based on location and syncing personalisation between devices. If you don’t want any of these, you can switch them all off with the simple switch of a button.

Twitter has also announced these two big changes to its Privacy Policy:

  • Web data:We’ve expanded how we use and store data from other websites that integrate Twitter content, like embedded tweets. This will allow us to further improve and personalize our services, connecting you with the stories, brands and organic content you care about most. We do not store web page visit data for users who are in the European Union and EFTA (European Free Trade Association) States.”
  • Data sharing:We’ve updated how we share non-personal, aggregated and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information—but only when you give your consent to those partners.”

The new settings will be available “in the coming days” so if you don’t have access to them just yet, you shouldn’t be waiting too long!

What do you think of the latest changes? Let us know your thoughts on Twitter or Facebook!

 

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