Creative Design


Email Design

Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

According to research carried out by Marketing Week, nearly 75% of Digital Marketing Professionals rated email marketing as the number one digital channel for return on investment

The Importance of good e-mail design

According to research carried out by Marketing Week, nearly 75% of Digital Marketing Professionals rated email marketing as the number one digital channel for return on investment. This outstanding return on investment does not happen by chance. Many components withing the e-mail marketing campaign need to work together in order to achieve these results, and one of the key elements is the design of the e-mail. All the evidence points to the fact that e-mail marketing, if done correctly, is still one of the best channels for generation exceptional returns on investment.

Effective e-mail design

Designing effective e-mail campaigns is easier when you follow a structure and remind yourself why you are designing and sending the e-mail. At the end of the day you want to engage with your customers and get them to complete an action, whether that’s making contact, purchasing a product or downloading information. Its all about getting that return on investment. Below are a few points we follow at Piranha when designing your e-mailer

We keep everything within 600px wide

This ensures the user does not have to scroll left to right to read the e-mail.

We Keep the Calls-to-Action High

Most of your subscribers likely only see the very top portion of their email so we want to capture that action!

We Tell a story in the e-mail

The most effective emails weave a compelling and cohesive story between the subject line, the header and the content

We use HTML text/fonts

Web-embeddable fonts do not arrive in inboxes. So, we stick with the basics – Arial, Verdana, Georgia, and all the other usual suspects.

We plan for no images

Most email clients block images in messages unless the user opts to see them so we design emails, so they work without

We design clear, large call-to-actions

Prominent calls to action are critical for virtually every kind of email. We make sure they stand out, get noticed and are acted upon

We make it clear who is sending the message

Many people are suspicious of contacts who do not clearly identify themselves, and the same goes for email – we make sure it’s clear right from the start who the e-mail is from to build on brand confidence

We Treat the email like a homepage

The goal is to get recipients away from the email as soon as possible. clean, simple messages that get straight to the point will get them to click over and above complex layouts with too much content.

We design no more than 3 columns wide

Creating a layout with more than 2 columns limits what you can create that is still visually impactful- we keep it as simple as possible

We Stay on target – keeping the message focused

Emails are focused messaging channels meaning that the most effective content is limited in scope. We keep our e-mails to no more than 3 messages to keep everyone focused

We avoid using background images

Background images are stripped out of many of the major email systems so there is no need to include them unnecessarily in the design

We Make the buttons obvious

Buttons are there to be clicked and we want people to click so we make the buttons clearly “clickable”

Why choose Piranha Digital as your e-mail marketing Partner

Piranha started trading in 2001 and we have been designing, building and delivering successful e-mail marketing campaigns for our clients ever since.  We know what works, what doesn’t and can provide accurate estimates in advance of the campaign for you so you can plan the level of sales and enquires to expect. We have vast experience of both b2b and b2c e-mail marketing working alongside some very demanding clients. We design and build the campaigns in house and our digital marketing team work closely with our web development team on building landing pages designed to convert interest into leads.

• Piranha first started delivering managed e-mail marketing services in 2001

• We have an unrivalled level of expertise in delivering results driven campaigns for our clients

• Our fees are extremely competitively priced

• Our Management team consists of highly qualified and Accredited professionals who live and breathe digital marketing

• We specialise in both consumer and business e-mail marketing campaigns

• You will be assigned both an e-mail marketing account manager and a member of the digital marketing team who will be working on your e-mail marketing Campaign

• Piranha has an inhouse creative team and website development team so we can design, test and build different landing pages to improve ROI from e-mail marketing campaigns 

• Strong management team overseeing all e-mail marketing projects

• A strong portfolio of successful projects and case studies across most industry sectors

• In-depth monthly reporting and communications regarding the effectiveness of campaigns running

Start your e-mail marketing management project with Piranha today

Starting your e-mail marketing project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our e-mail marketing specialists will have a chat to you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to come and visit you to learn more about your company and what your targets and conversions rates are

Benefits of e-mail marketing and a managed service from Piranha

• All research points towards exceptional ROI for e-mail marketing

• All budgets and costs and be pre-determined- no surprises

• Simple, low cost monthly management fee of your campaign

• Transparent reporting

• Fully managed service

• B2B and B2C experts in house

• Designed and delivered by a qualified team

• In-house design and development team to support campaigns

• Better value, better results, lower cost that managing yourself

• The region’s leading full-service digital agency   

Now is the time to start your e-mail marketing campaign with Piranha Digital. Call us today on 01772 888331 for a free consultation and start increasing the volume of online sales or business leads  

It’s what we do...Extremely well
full service agency since 2001