Creative Design


Literature Design

Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Literature is your silent salesperson working when you are not, communicating your messages, identity, culture, and quality as well as promoting your company’s products and services

Literature influences potential customers to make an informed choice during their purchasing process. The look of your literature has a direct influence on the perceived, price, value and quality of your business, its products and services and will influence what the customer will expect from you and your products.

Why is literature design so important?

Sales Literature and the perceived quality of the services and products plays an important role in shaping and influencing the purchasing decisions of customers and potential clients, never more so than when buying high value products and services. The quality of the photography, the stock its printed on, the level of technical information and how it is presented along with tone of voice can make the difference between a sale or sales enquiry and the client going to a competitor through lack of confidence.

Literature Design by Piranha – How we Design printed material that create Impact.

When designing new sales literature, its important the brochure or leaflet is designed right for the audience with clear marketing objectives and a plan of what information is to be included, and what information to leave out. At Piranha, we have a design plan we follow that ensures the final literature is designed to fulfil the sales objectives, marketing requirements and creative brief.

Clarify the purpose of the literature.

Why is the literature required, who is it targeted at, how will it be distributed to the end user, how many will we need producing and printing , when is it required what is our call to action?

Defining the content

The first production process is to establish the content of the literature , what content do we want to include and how much space we intend to allocate to each section within the catalogue or brochure and what we need to leave out. It is important to remember that the reader of the literature will view the content as spreads and not just as pages, and the print process means we will need to produce in sections of at least 4 pages at a time so we plan based on spreads, the printing process  as well as individual pages.

Create relevant content.

At Piranha Digital, our in-house copywriters will take a short brief and turn this into engaging and accurate written content for your brochure. Our designers will plan and take any product or site photography, create illustrations or infographics and source any appropriate stock imagery from the libraries we use to support any content provided.

 Design the brochure

Now we have clarified the objectives of the literature, we have created the structure and the content, our design team start to work on creating design visuals and styles for the outside cover and inner pages. These design concepts are presented to our clients for consideration and approval in both digital and printed formats.

Production of Final Artwork

Following the approval of the initial designs, we create the final print ready artwork to the printer’s specification – ensuring all fonts, pantone colours, image resolutions are all optimised for the chosen print production process, whether this is traditional process print or digital.

Literature Production

We manage the entire literature and brochure production process for you, including specifying the right paper stock, specifying any extras such as special print colours, Matt or Gloss lamination, UV varnish, and the type of binding and finishing. We can provide mock-up samples prior to printing so you can approve the weight, feel and finish of your brochure or leaflet before we go to press.


All literature  can be packed to suite you, typically these are boxed in A4 cartons but can be shrink wrapped in smaller quantities, we can arrange delivery anywhere in the UK for you or overseas if you prefer including slip or delayed deliveries and can even store them until you requires smaller quantities.

Why choose Piranha as your Creative Design Partner

We have been designing and producing literature in all its formats since 2001 in every format, every size and quantity.

• Full inhouse experienced creative team

• Inhouse copywriters to help you create the content.

• Inhouse illustrators to support the design team.

• Inhouse photography capabilities including all our own photographic/studio equipment and access to limitless stock images. 

• In house Print broking team guaranteeing the best quality and best trade print prices on every job   

• We specialise in both consumer and trade literature design and direct mail.

• Strong management team overseeing all design projects to ensure deadlines are met and the quality is of the highest standards.   

• An impressive portfolio of successful literature design projects and case studies across many industry sectors showcases our design and creative capabilities.

• We provide a one stop solution from initial creative concept to the delivery of your sales and promotional literature.

Start your creative design project with Piranha today.

Starting your design project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our management team will have a chat to you about your creative requirements. We should be able to provide a quick quote based on the outcome of the conversation as long as we know the scope and number of items required, but we would prefer to come and visit you to learn more about your company and what your literature requirements are.

Design examples from Piranha

We have been providing creative design services here at Piranha since 2001.  We have many creative case studies showcasing the design and production work we have done; the results we have achieved for our clients and the difference we have made to their business. Below are some examples of recent design projects delivered by us which will give you an insight of what to expect when working with Piranha Digital on your next creative project.  

Literature Design, our conclusion here at Piranha

Literature will be your shop window, your silent salesperson and with fewer companies investing in literature as a marketing tool, there is plenty of space for your literate to be noticed by your customers. Clients now tell us they like receiving brochures, whereas in the past, perhaps they were annoyed with the volume of literature they received through the post. Perhaps now is the best time in the last decade to invest in a new brochure or leaflet and see what leads or new business it can generate.

Now is the time to start your literature design project with Piranha. Call us today on 01772 888331 for a free consultation and start increasing your return on investment



It’s what we do...Extremely well
full service agency since 2001