Social Media

 

Social Media Marketing

Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

There are many advantages to social media marketing, whether your company offers consumer products or b2b services.

How Social Media Marketing works with Piranha

Research

Comprehensive audit of any current Social Media presence. Which networks they are currently active on and how well they are performing, which are currently bringing the most value and how do the audience profiles compare to competitors’ or similarly focused businesses? It Is likely this will be a very quick exercise as Clay Oven have limited Social Medi Exposure, however listings are available on LinkedIn and referenced on Facebook so the research exercise will need to be completed to ensure no opportunities or pit falls are missed

Identify 3 main competitors for research and benchmarking. Research and competitor analysis of 3 main competitors with audit of activity frequency and nature of content. This will help us establish the level of competition and also help establish our strategy, the content and frequency of posts

Initial research indicates a few independent manufactures on Facebook such as Iqbal Naan   

Benchmark

Benchmark all activity and results alongside that of the chosen competitors. This will provide a starting point to the campaign and enable us to show improvements to online presence and the success when measured against our chosen benchmarked competitors

 Clarify Target Audiences  

Identification of ideal customer groups, geographical location, age, gender, interests, careers and network locations (most active networks, groups joined and associated with). It is easy to think the consumer of the product is our social media target audience, but we will have many different audiences with different content requirements. The biggest distinguishing factors will b that of consumers verses trade, but also different trade segments such as convenience retailers and large supermarkets This list Is likely to include the following but will require clarification during our initial discussions

• Senior stakeholders at Clay Oven Bakery

• Existing Retail Customers

• Supermarkets

• Retail groups/buying groups

• Food wholesalers

• Independent retailers

• Pub chains

• Consumers (various groups)

• Vegan Market

Set Campaign Goals         

Goal setting and objectives – this includes the setting of key success metrics, e.g. increased followers, engagement, website visits and brand mentions with the goal of increased enquiries and sales. With our potential diverse audiences, it is likely we will set different goals and objectives for each sector and social platform used.

Network Selection

Selection of suitable networks to gain greatest exposure. This is likely to include the main social media networks below which show the largest engagement of food lovers, editorial influencers and people employed in the food industry

  • • Facebook

    • Twitter

    • Instagram

    • LinkedIn

    • Pinterest

Concept/campaign Creation

Concept creation for regular features which create an audience response, e.g. focus on new products, new serving suggestions, offers, competitions and enquiry led posts. Our social media team will create a clear strategic plan for the delivery of the social media campaign based on the goals, the objectives, the marketplace and the level of activity of the competitors. This will include using major national events such as National Curry Week to launch campaigns

 Scheduled Delivery

Scheduled creation and curating of high quality, engaging content for selected networks. Content may include, but is not restricted to, images, videos, company and market news, infographics, eBooks, interviews and competitions. The frequency and type of content will be dictated by the available budget. A full calendar and schedule of post types and their frequency will be created once the budget/proposal has been agreed

Regular meetings

As part of the social media plan, regularly meetings are scheduled to review previous work and plan the months’ work ahead. In a digital world, it’s easy to relay on conference calls, worksheets, e-mails etc. but the reality is, nothing works better than face to face strategic meetings in improving a campaigns performance. These meetings can be between Piranha and Wynne business and may o may not include members of Clay Oven Bakery

Support from other departments

Social media is all about sharing information, but the reality is, it’s about creativity to maximise engagement and campaign reach. At Piranha Digital we have a team of professionals providing support design services, concepts, photography, copywriting and video production which generates the high quality, unique content required to make this social media campaign a real success. To maximise the budget, we may need to use existing content / photography, or we can quote for one off projects such as photography

Monthly reporting

Each month you will get a personally created social media marketing report on the performance of the social campaign, presented In a way you will understand. We will discuss what elements you want in your report such as number of followers, likes, engagement, enquires etc. This goes way beyond any standard reporting. It’s also available on or reporting hub and forms a part of the agenda for our regular social media strategy meetings with you

Duration

The campaign will be for an initial 12 months with the option to continue on a month by month basis This will enable Piranha to deliver a front-loaded campaign within the total allocated time.

It’s what we do...Extremely well
full service agency since 2001