Web Development


Responsive Website Design

Piranha Solutions are a digital marketing and media advertising agency in Preston, Manchester, Blackpool and Warrington

Responsive website design is a growing market. It isn’t enough to simply trust that your site will display correctly on a smartphone screen or tablet perfectly.

Why is responsive web design important?

Ensuring that your website can be easily viewed on a mobile device is vital to any business. With up to 60% of browsing being done on mobiles and tablets, its important that all your customers get the optimum digital experience and not just those using desktop devices or a few standard tablets or mobile phones. Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone. Responsive sites can take the theme of your site and simplify it for use on devices with smaller screens, whilst offering faster loading times.

Responsive web design (RWD) is now a standard approach to web design that makes web pages render well on a variety of devices and window or screen sizes. In the past, many developers created a separate mobile website for smart phones which created problems managing content. The mobile version of the website was often a scaled down version of the main site. In 2015, the BBC moved its users onto a responsive version of its website when research identified that 65% of users were viewing the BBC website on mobile devices rendering the existing navigation and site structure obsolete


A site designed to be responsive adapts the layout to the viewing environment by using flexible images, fluid, proportion-based grids, and CSS3 media queries. Rather than using absolute units like pixels or points, the fluid grid concept calls for page element sizing to be in relative units like percentages. Flexible images are also sized in relative units, to prevent them from displaying outside their containing element. Media queries allow the page to use different CSS style sheets based on characteristics of the mobile or desktop device the site is being displayed on

Ensuring that your site loads quickly and is usable on small screen devices is important across all sites. If users experience longer load times, or if the websites navigation is unusable, it can make potential visitors go elsewhere. In addition to high bounce rates and low usability, non-responsive sites can affect your AdWords quality and performance scores when using pay per click advertising, which can prevent your adverts from being shown at all or incurring a higher average cost per click

Why lose out on a potential 60% of users when you can get a website which is easy to use, intuitive and future proof? Responsive can ensure that your website can be viewed across a wide range of devices, from iPhones and android phones through various tablet sizes without sacrificing user experience.

Why choose Piranha as your Responsive Website Design Partner

At Piranha Digital, we have been designing and producing websites since 2001. Most of the early websites we produced were created solely for desktop devices, but as the percentages of mobile users grew and grew then Piranha responded to these changes and introduced Responsive Website Design as a standard process to website development in 2008. The first site to feature a layout that adapts to browser viewport width was Audi.com launched in late 2001 but it wasn’t until 2008 that more responsive sites started to hit the market and not until 2013 that Responsive Webs Design became mainstream. In fact, 2013 has been described as The Year of Mobile Wed Design by Mashable.

• Piranha first started designing responsive websites in 2008 and since then we have implemented responsive website design into our standard process for web development

• We have an experienced in-house website design team able to swiftly turnaround website design concepts creating parallel designs for desktop and mobile.   

• We specialise in both B2B and consumer website design choosing to design many consumer websites from the starting point of mobile and working back to desktop.   

• All website design projects are supported by a strong management structure, a highly knowledgeable development team and our in-house SEO experts.

• A strong portfolio of successful responsive website design projects and case studies across many industry sectors showcases our capabilities

• We provide a one stop solution from initial creative concept to the delivery of the website, search engine and digital marketing and full technical support   

Start your responsive website design project with Piranha today

Starting your responsive website design project today with Piranha could not be easier. Simply call our head office in Lancashire on 01772 888331 or fill in one of our enquiry forms and one of our design or management team will have a chat to you about your requirements. We may be able to provide a quick quote based on the outcome of the conversation, but we would prefer to come and visit you to learn more about your company and what your website design requirements are

Now is the time to start your responsive website design project with Piranha Digital. Call us today on 01772 888331 or fill in our online enquiry form for a free consultation and start increasing your return on investment

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full service agency since 2001